25 Aug 7 REASONS WHY YOU NEED TO PAY SPECIAL ATTENTION TO LONG-TAIL KEYWORDS FOR SEO
7 Reasons Why You Need to Pay Special Attention to Long-Tail Keywords for SEO
Long-tail keywords make for almost 2/3 of all web searches, which speaks volumes about the importance of long-tail keywords for every high aiming SEO strategy. Our purpose is to bring to light some of the essential reasons why long-tail keywords are essential to any SEO strategy.
People naturally search the internet using long-tail search keywords:
Typically, most people search the web for one of three reasons: to go somewhere, to learn something, or to do something. For example, how to go to point A to point B by car? If this is a popular long-tail keyword, and hypothetically speaking you own a popular travel spot, you should create a blog post around that particular long-rail keyword. Google will appreciate that and reward it righteously with traffic.
They give context to content:
Contextual search has always been famous for Google. This became especially important after 2007 when they introduced the Hummingbird update. As a result, Google’s algorithm is devoted to complementing the exact phrasing and meaningful understanding of context.
They can help you outrank your competitors:
According to research conducted by Conductor, a NewYork based SaaS Company, long-tail keywords had a more profound impact compared with single-word terms. That means by using long-tail keywords, you give rocket fuel to your SEO efforts.
They help you rank for single words:
Almost regularly, long-tail keywords contain single words relevant to your niche. This comes as an added value to your long-tail keyword SEO efforts.
They lead to better conversion rates:
WordStream conducted research that revealed that approximately 10% of all landing pages have a conversion rate of around 11%. On the other hand, long-tail keywords have a conversion rate set at around 36%.
Focus on answering voice assistant question:
There are already millions of voice assistants in homes worldwide, and that spells a big opportunity for marketers as people make numerous online queries. Most of the queries fall in the long-tail keyword category. Whether it is Amazon Alexa, Google Home, or some other voice assistant user, this segment of the market is only going to grow bigger.
Long-tail keywords can boost your blog strategy:
By now, it is common knowledge that a blog is how you rank high in SERPs. To make your blog posts even more effective, use the long-tail keywords in the right context, body text, title tag, URL, alt images, and headers.
Keyword research can be quite dull but is the basis upon which you will build your content strategy. For best results, fill your content with popular long-tail keywords, get your copywriter to craft something interesting around them, and watch your traffic grow exponentially.