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Nike strategizes an optimal plan to achieve its sustainable development goals in the coming future. The eminent sports brand classifies sustainability as one of its fundamental components for maintaining the credibility of its business. The company asserts its firm belief in minimizing the ecological footprint through product innovation techniques. [...

The Playbook to Successfully Manage a Company Brand through a Corona Crisis In a difficult time as present, caused by the COVID-19 pandemic, the number of potential pitfalls is exponentially bigger. To avoid those potential pitfalls, one must know the special risk factors that can harm your business’ reputation. Furthermore, applying certain strategies properly can […]...

Bing Reveals Ranking Signals for Content and Webpages In the past year, Bing has been quietly working on new webmaster guidelines that reflect its ranking system. They didn’t reveal “their magic sauce”, but they did describe the major areas for ranking: quality & credibility, relevance, freshness, page load time, user engagement, and location. What’s interesting […]...

Top 10 Tips That Can Fire Up Your Local SEO Small local businesses can compete with big businesses by doing local SEO since the earliest days or with businesses featuring auto-generated local listings. The ever-changing ranking factors raise the bar higher and higher for local businesses. The following local SEO tips will give you some […]...

How to Push Your Website on Google Discovery? In a recent post, Google officially provided a glimpse into the new and updated conditions under which your website can show on Google Discovery. This holds a massive significance to content publishers as it can provide a massive load of traffic on their respective websites. Google Discovery […]...

The Importance of Video Marketing for SEO People love great video, and it is one of their favourite types of content. There are several types of videos that you can produce: testimonials, product videos, ads, blogs, and so on. It is an extensive list, and your only limit should be your niche and what works […]...

Google Adds More Context to Images Google has created a new way for site owners to drive traffic using image search results. The new feature surfaces quick facts about the context of the image. The information is pulled from Google Knowledge Graph and displayed below the image. Driving Traffic via Image Search The update will […]...

Reasons Why Google Ranks Singular and Plural Keywords Differently: Google displays different search results for the singular and plural form of a keyword. Perhaps, this has to do with satisfying the user’s intent. Google is constantly tweaking its algorithm to provide the best possible experience to users. The downside to constant updates is changes to […]...

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