Local SEO – Make stronger online presence with Best Local SEO Company Vancouver Canada
As the world of SEO continues to evolve, so do the strategies and tactics used to optimize websites for search engine ranking? One area that has seen significant changes in recent years is local SEO – and for good reason. Local SEO is an incredibly effective way to promote your business online, and if you’re not utilizing it, you’re missing out on a huge opportunity. In this article, we’re going to take a look at what local SEO is, why it’s so important, and how you can optimize your website and online presence for better local search results.
The process of attracting of local customer in Local SEO Vancouver Canada place is said to be Local SEO. It’s a crucial part of any small business’s marketing strategy. To get started with local SEO, claim your Google My Business listing, optimize your website for local keywords, and build citations on popular directories. You should also encourage customers to leave online reviews and connect with local customers on social media.
What is Local SEO? Local SEO is the process of optimizing your website and online presence for local searches. This is achieved through a variety of methods, including but not limited to:
- Optimizing your website for local keywords
- Creating local listings and citations
- Creating and optimizing local social media profiles
- Generating positive online reviews
Local SEO is different from traditional SEO in that it is focused on promoting your business to local customers, rather than global – Talk to your Best Local SEO Company Vancouver Canada today. This is achieved by targeting specific keywords that are relevant to your business and location. For example, if you’re a plumber in London, you would want to target keywords such as “plumber London”, “emergency plumber London”, “plumber in London”, etc.
Generating Positive Online Reviews
One of the best ways to improve your local SEO is to generate positive online reviews. This is because reviews are often one of the first things that potential customers will see when they search for your Best Local SEO Services Vancouver for business. According to a study by Bright Local, 84% of consumers trust online reviews as much as personal recommendations and 90% say that positive reviews influence their buying decisions.
So, how can you generate positive online reviews? The best way is to simply ask your customers to leave a review after they have purchased from you or used your services. You can do this via email, social media, or in person. Another great way to generate positive reviews is to offer incentives in exchange for reviews. For example, you could offer a discount on future purchases, or enter customers into a prize draw. Just be sure not to offer anything that could be considered bribery, as this could do more harm than good.
Conclusion
Local SEO is a powerful way to promote your business online, and if you’re not utilizing it, you’re missing out on a huge opportunity. In this article, we’ve taken a look at what Best Local SEO Agency Vancouver is, why it’s so important, and how you can optimize your website and online presence for better local search results.
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Facebook Ads vs. Googe PPC (Pay Per Click) with Local SEO Services Vancouver Canada
These two avenues of the marketing world are just beginning to be tapped. People who are graduating college now with marketing degrees most likely have not been trained in Google PPC or on the efficacy of Facebook Ads. That’s alright. They’ll learn soon enough. To an extent these ad-strategies are intuitive and easily available for use by almost anyone. However, there is an art to both of them.
To some extent, Google PPC and Facebook Ads are yin and yang to one another. Google PPC gives you access to audiences with high commercial intent, and allows you to gauge their moods and attitudes by trial and error. You bid for keyword searches that you think will capture consumers surfing around who might be interested in your product, and their interface gives you the option to bid for different combinations of search terms as frequently as you like.
Say that your selling used cars in Indianapolis. Ideally, you would be able to bid for the search terms: used cars Indianapolis, and win the top slot. A combination of keywords like that is likely to have a high asking price. The price of search terms are dictated by the bidding process. Whoever is willing to pay the most, will win the top slot, and appear at the top of the search in the ‘sponsored links section.’
We refer to users entering search terms like ‘used cars Indianapolis,’ as being pretty, ‘far down the cone.’ That is – from the number of possible people in your audience at the top of the cone, where the cone is widest, to the bottom of the cone where it narrows to where people are actually buying your product–people who are entering search terms to search for your product are probably already thinking about buying it. On the other hand, you are only reaching people who are entering the search terms that you’ve bid for.
Facebook Ads, on the other hand, are the reverse of this. You can choose your demographic with incredible precision–based on their ‘likes’–but you’re not necessarily reaching people who are already in the mood for shopping. That hardly matters, though. The small percentage of people who click on your ad are the only people who matter, and the conversions that you get from that small-percentage can be elaborately fine-tuned as your ad campaign continues.
What is exciting about these marketing tools is the feedback loop of information that advertisers have access to. Instead of researching how you should target and launch your ad-campaign through focus-groups or just raw intuition, and then waiting for results with your fingers crossed, with PPC or Facebook Ads, you know exactly how your market is responding IMMEDIATELY and you have the ability to constantly tweak, recalibrate, respond. Advertising along these lines is an art, for sure–but it’s also a science. If you watch the numbers diligently, you can hardly fail to make an impact. And by ‘impact,’ I mean, ‘sales.’
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