What is the Difference Between Organic SEO vs Local SEO? by Best Local SEO Agency Vancouver
Organic SEO and Local SEO are two different types of search engine optimization. Both are used to improve the visibility of a website in search engine results pages (SERPs), but they have different approaches and techniques. Organic SEO (search engine optimization) is the process of optimizing a website to rank higher in search engine results pages (SERPs). Local SEO is a sub-type of SEO that is focused on optimizing a website to rank higher in local search results pages. The main difference between organic SEO and local SEO is that organic SEO is focused on optimizing a website for general search engine results pages, while local SEO is focused on optimizing a website for local search results pages.
Organic SEO
Organic SEO, also known as natural SEO, is the process of optimizing a website to improve its organic search results. Organic search results are the listings on a SERP that are not paid advertisements. If you are having trouble with SEO and are looking for a Best Local SEO Company Vancouver Canada to help you, our SEO company will help you optimize your website. We offer SEO services that help improve your website’s organic search results. We also offer SEO training to help you learn how to optimize your website for better organic search results.
Local SEO
Local SEO is the process of optimizing a website for local search results. Local search results are the listings on a SERP that are related to a searcher’s location. The better a business’s local SEO, the higher it will rank for local search queries.
Local SEO is important because of the high percentage of local searches performed on Google and other search engines. Also, Google favors local results in its search algorithm.
Local SEO is a highly competitive industry. To stand out and get noticed, a small business has to do more than the big players.
Below are a few tips to make your small business stand out in the local search results:
- Add location information
Google has been including location information in its search results for a while now. Adding your business location to the Google My Business page is the easiest and fastest way to get your business’s location in Google’s search results.
For example, if you own a restaurant in LA, you can add a link to your business’s Google My Business page. You can also add your location on your website and on your social media pages.
- Optimize for local search queries
Add your location to your business’s Google My Business page and on your website and social media pages. You can also add your location to your business ’s website using a geofence. A geofence is a virtual perimeter around a physical location. When you’re inside that virtual perimeter, the website will show a local address. You can also add your location to your Google Maps listing. A Google Maps listing is a business’s location shown on Google Maps.
- Use business reviews
If you have any online reviews, make sure they are from local customers.
- Don’t forget about maps
Google has been promoting the use of Google Maps in local search results. Don’t forget about Yelp and other maps when optimizing your business for local search.
- Optimize your website for mobile
A majority of searches are now performed on mobile devices. Make sure your website is mobile-friendly. Google favors mobile-friendly websites in its search algorithm.
- Add photos and videos
Google loves photos and videos. Adding photos and videos of your business and location can help your business stand out in the search results.
- Promote special offers
If you have any special offers, make sure to promote them on your website and social media pages. You can also include them in your Google My Business listing.
- Add structured data
Structured data is a code that you can add to your website to help search engines understand your website’s content. Adding structured data to your website can help your business stand out in the search results.
- Use social media
Social media is a great way to connect with potential and current customers. It’s also a great way to promote your business. Make sure to add your business’s location to your social media pages.
- Hire a local SEO expert
If you want to get the most out of Best Local SEO Services Vancouver, consider hiring a local SEO expert. A local SEO expert can help you Optimize your website and social media pages for local search.
How Are Organic SEO and Local SEO Different?
The main difference between organic SEO and Local SEO is the focus. Organic SEO is focused on improving the visibility of a website in general search results, while Local SEO is focused on improving the visibility of a website in local search results.
Which One Should You Use?
The answer to this question depends on your goals. If you want to improve your visibility in general search results, then you should focus on organic SEO. If you want to improve your visibility in local search results, then you should focus on Local SEO.
In both cases, you need to have a website that is optimized for search engines and contains quality, informative content. You also need to promote your website through content marketing and social media marketing. If you want to improve your visibility in general search results, then you should focus on organic Best Local SEO Agency Vancouver. If you want to improve your visibility in local search results, then you should focus on Local SEO.
Conclusion
Organic SEO and Local SEO are two different types of search engine optimization. Both are used to improve the visibility of a website in search engine results pages (SERPs), but they have different approaches and techniques. The main difference between organic SEO and Local SEO is the focus. Organic SEO is focused on improving the visibility of a website in general search results, while Local SEO is focused on improving the visibility of a website in local search results.
=
Time to Outsource Your SEO or Keep It In-House? Check out Local SEO Company Vancouver Canada
A lot of small businesses aren’t sure whether or not they should attempt to manage their SEO efforts in-house or if they should outsource.
Before determining your best business strategy, it’s important to look at the pros and cons of keeping your SEO efforts in-house.
Approximately 64 percent of marketers continue their SEO campaigns in-house, according to a survey conducted by the Marketing Sherpa.
While some small businesses report using a combination of in-house and outsourced SEO management, a small percentage report outsourcing all of their SEO needs.
Benefits of Keeping SEO In-House
One advantage of hiring your own SEO manager is that you can make changes whenever you want. Whenever your company makes changes to the way it wants to market or define itself, an in-house SEO manager can easily make changes accordingly.
Keeping your SEO efforts in-house can save you money. If you don’t require a full-time SEO expert, you may be able to hire a part-time SEO manager only.
An SEO manager that works directly for your company will have a good understanding of the products and services you offer.
You won’t have to provide lengthy explanations about how your business operates if you have an SEO manager who sees how the business functions on a daily basis.
Risks of Keeping SEO In-House
Of course, keeping all of your SEO efforts in-house doesn’t come without some drawbacks. Often, small businesses have less access to resources for SEO.
Since the SEO industry constantly changes, you’ll need to hire an SEO expert who is up-to-date on the latest research in SEO. You’ll likely need to invest in ensuring your SEO manager receives frequent and ongoing training in the SEO field.
Some companies try to get away without hiring an SEO professional at all. An owner may be tempted to appoint someone to manage the company’s web presence as part of their job description. However, untrained people who aren’t familiar with the best SEO practices can hurt your business.
Benefits of Outsourcing SEO
One of the benefits of outsourcing is that you’ll have a large array of companies to choose from. You can carefully choose an SEO company who will match your needs.
Another benefit of outsourcing your SEO efforts is that you may be hiring professionals who receive constant training in the best SEO methods to ensure your company reaches its full potential on the web.
Risks of Outsourcing SEO
A potential risk of outsourcing is that you may not hire a company who uses the best long-term SEO tactics.
Unfortunately, some SEO companies attempt to use tricks that may gain you page views in the short-term but can damage your online reputation in the long-term.
Another risk of hiring an SEO firm is that you may just feel like a number. It may be difficult to obtain personalized service that truly addresses your business needs.
Decide What is Right for You
Weigh the risks and benefits of outsourcing your SEO needs.
Although most small businesses still do their own SEO management in-house, that’s not right for every business.
For FREE SEO Consulting, contact Local SEO Agency Vancouver Canada
