Local SEO Services for Small and Medium Businesses: by Best Local SEO Services Texas
Local SEO services can be a great way to get your small or medium business noticed online. By optimizing your website and online presence for local search, you can reach potential customers who are searching for businesses like yours in their local area. There are a number of things that you can do to optimize your website for local search, including claiming and optimizing your Google My Business listing, creating local landing pages, and building citations.
Local SEO services for small and medium businesses help them rank higher in search engine results pages (SERPs) for local searches. Local SEO is a specialized form of search engine optimization (SEO) that is designed to increase the visibility of local businesses in search engine results pages. Local SEO is a powerful marketing tool that can help small businesses attract new customers and grow their businesses.
There are a number of factors that contribute to a business’s local SEO ranking. One of the most important factors is the business’s NAP (name, address, and phone number). The NAP must be consistent across all of the business’s online listings, such as its website, social media profiles, and directories. The business’s website must also be optimized for local SEO. This includes ensuring that the website is mobile-friendly and that the business’s contact information is prominently displayed.
- Claim and optimize your Google My Business listing:
One of the most important things that you can do for Best Local SEO Company Texas is to claim and optimize your Google My Business listing. Your GMB listing is what appears in the local pack results when someone searches for businesses like yours in their local area. To claim your GMB listing, go to google.com/business and follow the instructions. Once you’ve claimed your listing, be sure to fill out all of the information and add photos. You should also add your business hours, categories, and services. If you have a physical location, you should also add your address to your website and all of your social media profiles. This will help Google understand where your business is located and it will make it easier for customers to find you.
- Create local landing pages:
Another great way to optimize your website for local search is to create local landing pages. Landing pages are pages on your website that are specifically designed for a particular location. For example, if you have a business that serves multiple locations, you would create a separate landing page for each location. On each landing page, you would include relevant information about that particular location, such as the address, phone number, and directions.
You should also include local keywords on your landing pages. Local keywords are keywords that are specific to a particular location. For example, if you are a plumber in Los Angeles, you would want to include the keyword “Los Angeles plumbers” on your landing page. This will help your website rank higher in local search results for that keyword.
In addition to creating local landing pages, you should also submit your website to local directories. Local directories are websites that list businesses in a particular area. When you submit your website to a local directory, you are providing them with a link to your website. This can help increase your website’s visibility in local search results.
- Build citations:
Citations are mentions of your business name, address, and phone number on other websites. Citations help improve your Best Local SEO Services Texas by helping search engines verify your business information and by increasing your visibility online. There are a number of ways to build citations, including listing your business in online directories, adding your business information to your website, and adding your business information to other websites that your customers may visit.
- Get Listed in Online Directories
Another great way to improve your local SEO is to get your business listed in online directories. When you list your business in an online directory, you’re essentially creating another backlink to your website. The more backlinks you have, the higher your website will rank in Google’s search results. There are a number of free and paid directories in that you can list your business in. Some of the most popular online directories include Yelp, Angie’s List, and Foursquare.
- Publish Local Content
One of the best ways to improve your local SEO is to publish local content. This could include blog posts about local events, news stories, or even reviews of local businesses. When you publish local content, be sure to include local keywords and links to other local businesses. This will help Google understand that your website is relevant to people in your local area.
- Optimize Your Social Media Profiles
Social media is a great way to improve your local SEO. When you optimize your social media profiles, be sure to include your business name, address, and phone number. You should also add your business hours and categories. Be sure to include links to your website and your GMB listing. You should also post local content and share local news stories.
- Conduct Keyword Research
Keyword research is a critical part of local SEO. When you conduct keyword research, you’ll be able to find the keywords that people in your local area are searching for. You can then use these keywords throughout your website and your social media profiles. There are a number of free and paid keyword research tools that you can use, such as Google AdWords Keyword Planner and Moz Keyword Explorer.
- Build Local Citations
A local citation is any mention of your business name, address, and phone number on the internet. The more local citations you have, the higher your website will rank in Google’s search results. There are a number of ways to build local citations. You can list your business in online directories, you can add your business to your local chamber of commerce, and you can even add your business to your local Yellow Pages.
- Monitor Your Online Reviews
Online reviews are a huge part of Best Local SEO Agency Texas. The more positive reviews you have, the higher your website will rank in Google’s search results. You should actively encourage your customers to leave reviews on your GMB listing and on popular review sites like Yelp and Angie’s List. You should also respond to all of your reviews, both positive and negative.
- Hire a Local SEO Expert
If you’re serious about improving your local SEO, you should consider hiring a local SEO expert. A local SEO expert will have the knowledge and experience necessary to help you improve your website and your online visibility. They can help you claim and optimize your GMB listing, they can help you build local citations, and they can even help you monitor your online reviews.
Conclusion:
Local SEO services can be a great way to get your small or medium business noticed online. By claiming and optimizing your GMB listing, creating local landing pages, and building citations, you can improve your visibility in local search results and reach potential customers who are searching for businesses like yours in their local area.
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Google Instant and SEO: What Will Change, explained by Local SEO Company Texas
The first thing to bear in mind wrt. Google instant is that, currently, it isn’t the default behavior from Google.co.uk. Users must be logged in to their Google accounts, if they have them.
However, it is the default behavior in Google.com which requires that users disable instant if they don’t want the suggestions.
Will Google Instant become the default behavior from Google.co.uk?
It is fair to assume that this will be the case sooner or later. Whether the way that instant works will stay the same remains to be seen.
Will Google Instant Affect Organic SEO?
Since the same ranking algorithm is in place, fundamentally instant will not affect the way in which key SEO factors such as top quality, regularly updated content, clear page titles that include important keyterms, site architecture and internal linking and, of course, inbound links – influence search engine rankings. SEO objectives to gain higher rankings for an increasing range of relevant keyterms are still valid.
Change In They Way We Search?
However Google instant is likely to affect the way in which *some* searchers conduct their searches.
The term suggestions that Google returns when 1, 2, 3 letters are entered into the search box are based upon probabilities. E.g. If someone enters the letter ‘c’ they are presented with the suggestions:
Currys, Comet, cbbc, cineworld and c. These must therefore be the most popular search queries starting with the letter ‘c’. In order for the term ‘Comet’ to move to the top of this list this term must become a more popular search query than Currys.
The extent to which Google instant will influence the way in which searchers behave will need to be assessed. It is important to pay attention to data from Google webmaster tools and Google analytics that provide some insight into searchers behavior. E.g. Changes in the volume of organic traffic coming to a site as a result of 1,2,3 or 4 word search queries and conversions that result from these visits.
An Example
There is the possibility that some traffic will be attracted from search sessions that would not have previously returned any traffic. E.g. A searcher wants to look up something to do with the Washington Redskins. They start typing the word ‘Washington’ but when they get as far as ‘Washing’ they are presented with the term ‘Washing Machines’, greyed out in the search box, and a page of washing machine search results. In some cases the searcher may be prompted to pause at this stage and click on one of these results, which would not have previously been presented in a search session for the term ‘Washington Redskins’.
Conlusion
The bottom line is that best Local SEO Services Texas have not been affected by Google instant. One aspect that is significant is that the instant suggestions push the organic results down the screen which makes it even more important to be in the top few search results. It is also important to pay close attention to data provided by Google webmaster tools and analytics as this is likely to provide the most useful insight into its influence on searcher behavior.
