10 Easy methods – Apply Link Building for Local SEO services by Best Local SEO Agency Liverpool UK
Link building is the process of acquiring links from other websites to your own. A link from another website to yours is like a vote of confidence. The more votes (links) you have, the more popular your website is likely to be, and the higher it will rank in search engine results pages (SERPs).
There are many different ways to build links, but not all of them are effective for local SEO. In this article, we’ll share 10 link-building strategies that local businesses can use to improve their search engine visibility and drive more traffic to their websites.
- Create a Google My Business Page
Creating a Google My Business (GMB) page is a great way to build links for local SEO. Businesses can manage their online presence on Google Search and Maps by using GMB, a free listing service from Google.
Creating a GMB page is easy and only takes a few minutes. Just go to google.com/business and follow the instructions. Once your page is created, be sure to complete all of the fields and add as much information as possible. The more complete you’re listing is, the more likely it is to rank high in search results.
- Optimize Your Website for Local SEO
Make sure your website is optimized for Best Local SEO Agency Liverpool UK before you start building links. That means adding your city and state to your titles, metatags, and website content. It also means claiming your listings on directory and review sites and adding your business to Google Maps.
- Get Listed in Online Directories
Online directories are a great way to build links and improve your local SEO. When you list your business in a directory, be sure to include your NAP (name, address, and phone number). Consistency is important here, so use the same NAP information that you used on your GMB page and website. If you’re a local business owner, you’ll want to submit to your local news sites and the sites that cover your business’s subject matter. This will help you gain more exposure, and it will be easier for customers to find you.
- Claim Your Listings on Review Sites
Claiming your listings on review sites like Yelp, TripAdvisor, and Google My Business is a great way to build links and improve your Best Local SEO Services Liverpool UK. When you claim your listing, you’ll be able to add your business information, website URL, and photos. Be sure to complete all of the fields and add as much information as possible. If you want to save time, you can upload your information using a service, like Google Drive. If you’ve read this far, then you’re likely wondering what the difference is between search engine optimization (SEO) and pay-per-click (PPC) advertising. The two are similar in that they both use paid advertising to bring in traffic to your website.
- Add Your Business to Google Maps
Adding your business to Google Maps is a great way to improve your local SEO. To do this, go to Google /maps and search for your business. If your business is not already listed, you’ll be able to add it. Be sure to include your business name, address, phone number, and website URL.
- Get Listed in Local Newspapers and Journals
Getting your business listed in local newspapers and journals is a great way to build links and improve your local SEO. To do this, you can submit a press release or write an article about your business. Be sure to include your business name, address, and website URL in your press release or article. You can also submit your press release or article to online directories.
- Sponsor a Local Event
Sponsoring a local event is a great way to build links and improve your local SEO. When you sponsor an event, be sure to include your business name, address, and website URL on all of the event materials. You can also include a link to your website on the event website. Use a map to show your clients the location of your business. The map can show your clients exactly where your business is located. This can also help them find the best way to get to your business. You should always make sure that you are getting the Best Local SEO Company Liverpool UK results. One way to ensure that you are receiving the best results is to use the tips and information shared here. Apply them to your own business and watch the results.
- Give Back to the Community
There are many ways to do this, such as volunteering for a local charity or donating to a local cause. Be sure to include your business name, address, and website URL on all of the materials. When you volunteer, be sure to use your business card. Tell people you’d be happy to be a part of their event. They can be used to highlight a product or service. They can also be used to advertise a website. However, you need to be careful not to use too many keywords in your video. You don’t want to put too much competition for the same keywords. You can also use the video to inform the viewer of your business.
- Get Social
There are many ways to do this, such as creating a Facebook page for your business, tweeting about your business, and writing blog posts about your business. Be sure to include your business name, address, and website URL on all of your social media profiles.
- Host a Contest or Giveaway
When you host a contest or giveaway, be sure to include your business name, address, and website URL on all of the materials. You can also include a link to your website on the contest or giveaway website. To increase your local SEO, it’s also a good idea to get a link back to your website. Ask popular local businesses in your industry to share your contest or giveaway on their social media pages. Be sure to publicize the contest or giveaway on local news websites, industry-specific news websites, and niche-specific forums.
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6 Ways to Remove the Page from Search Engine Results by Local SEO Company Liverpool UK
There are times when we would like Google and other search engines to completely remove a URL from search engine results. These would be incidents like accidentally leaving personal information on the web page or website being bombarded with spammers, etc. In these critical moments, webmasters can take several actions to remove the URL of a page but with so many alternatives, it sometimes becomes difficult to ascertain that your chosen method is the most viable option. Matt Cutts, in his explanation, provided very lucid information in this video which I thought needs sharing.
There are primarily six methods used by webmasters to remove a URL from SERP but, ironically only two of them are foolproof.
Highly Recommended Methods
1. .htaccess
In order to stop robots or anyone else accessing the URL, you can password protect the sub directory containing that page. A robot cannot guess the password therefore doing so will make it virtually impossible to access.
2. URL Removal Tool
This tool is available on the Google webmaster toolbar so you can request Google not to index the URL. Furthermore you can remove the entire domain, sub directory or individual URL. A possible drawback is that sometimes it takes a couple of days to complete the request.
Alternate Methods
3. Robots.txt
You can disallow robots from accessing the intended URL by placing the robot.txt file in your server root. The only problem with this method is that Google and other search engines can still track the URL if someone else has placed a link to your page. There are other loopholes too. Learn more about robots.txt here.
4. noindex
Using noindex Meta Tag is an easy and powerful technique to stop web crawlers from accessing the URL but it will only hold Googlebot at bay. Even with noindex tag, Microsoft and Yahoo crawlers will still show a reference of URL.
Least Recommended Methods
5. nofollow
Using nofollow on individual links is a weak approach. If someone else has linked to your URL, then search engines will be able to find that URL.
6. No Links to a Page
If you are assuming that non of the other webmasters have ever linked to your ‘not so visible’ page and it mostly lay dormant then think again because someone surfing that particular page may have unknowingly referred the URL to another server thus making it visible in the SERP. Therefore you should never leave a low profile web page unattended.
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