Local SEO Management and Training for Web Development by Best Local SEO Agency Leeds UK
One of the most important aspects of operating a web development company is making sure that your client’s websites are visible in the search engines. After all, what’s the point of having a website if nobody can find it? That’s where search engine optimization comes in. Search engine optimization, or “SEO” for short, is the process of making sure that your website appears as high as possible in the search engine results pages, or “SERPs”.
You are more likely to get traffic from search engines if your website appears higher in the SERPs. A website that attracts more visitors will, of course, result in more sales. That’s why it’s so important to make sure that your website is optimized for search engines.
One of the best ways to optimize your website for search engines is to focus on “local SEO”. Best Local SEO Company Leeds UK is the process of making sure that your website appears as high as possible in the search engine results pages for searches that are done in your geographic area.
The good news is that there are several things that you can do to improve your website’s local SEO. In this article, we’re going to take a look at ten of the most important things that you can do to improve your local SEO.
- Optimize Your Google My Business Listing
One of the best things that you can do to improve your local SEO is to make sure that your Google My Business listing is optimized. If someone searches on Google for your business, their search results are based on the information in your Google My Business listing. Information about your business, such as its name, address, phone number, website, and other details, is included here.
Making sure that your Google My Business listing is accurate and up-to-date is critical to making sure that your website appears as high as possible in the SERPs. You should also make sure to include keyword-rich descriptions of your business and services in your listing. And, of course, you should include high-quality photos of your business.
- Optimize Your Website for Local Keywords
When someone searches for a keyword like “Los Angeles web development”, the search engine looks at the websites that are optimized for that keyword to determine which websites to show in the SERPs.
That’s why it’s so important to make sure that your website is optimized for the right keywords. You should use keyword research tools like Google Keyword Planner and Semrush to find the right keywords to target. You should include your most relevant keywords in your website’s title tags, header tags, meta descriptions, and body content once you’ve identified them.
- Build Local Citations
Another important thing that you can do to improve your local SEO is to build local citations. Citations are mentions of your business name, address, and phone number on other websites. The more citations you have, the better. The best way to build citations is to submit your business to local business directories. You can find a list of the best local business directories for web development companies here.
- Get Reviews
Customer reviews are one of the most important ranking factors for Best Local SEO Services Leeds UK. You will rank higher in the SERPs if you have more positive reviews. One of the best ways to get reviews is to simply ask your customers to leave a review after they’ve done business with you. You can also offer incentives for leaving reviews, such as discounts or coupons.
- Use Schema Markup
Schema markup is a code that you can add to your website to give search engines more information about your business. For example, you can use schema markup to list your business’s hours of operation, address, phone number, and website. You can also use schema markup to list your business’s services, pricing, and more. Using schema markup is a great way to improve your website’s local SEO. You can find a list of the best schema markups for web development companies here.
- Optimize Your Website for Mobile
If your website isn’t optimized for mobile, likely, it won’t appear in the SERPs for mobile searches. That’s why it’s so important to make sure that your website is mobile-friendly. You can use Google’s Mobile-Friendly Test tool to see if your website is mobile-friendly.
- Use Local Keywords in Your Title Tags and Meta Descriptions
It is the important thing that you can do to improve your local SEO to use local keywords in your title tags and Meta descriptions. Your title tag is the text that appears in the search engine results pages when your website appears. Your Meta description is the short description of your website that also appears in the search engine results pages.
Both your title tag and Meta description are important ranking factors for local SEO. That’s why it’s so important to make sure that they’re optimized for the right keywords. You should use local keywords in your title tags and Meta descriptions, and you should also make sure that they’re interesting and descriptive.
- Optimize Your Website’s Loading Speed
The loading speed of your website is important for two reasons.
- Fast-loading websites tend to rank higher in the SERPs than slow-loading websites.
- People are less likely to do business with a company if its website takes a long time to load. That’s why it’s so important to make sure that your website is fast. You can use Google’s PageSpeed Insights tool to see how fast your website is.
- Build Links to Your Website
Links are one of the most important ranking factors for Best Local SEO Agency Leeds UK. The more links you have pointing to your website, the higher your website will rank in the SERPs. There are several ways that you can build links to your website. One way is to submit your website to local business directories. Another way is to write guest posts for other websites in your industry. You can also build links by listing your website in online directories.
- Monitor Your Local SEO
It’s important to keep track of your website’s ranking in the SERPs and your website’s organic traffic. You can use tools like Google Analytics and Google Search Console to track your progress.
Google PageRank: How Much Have Things Changed? Explained by Local SEO Company Leeds UK
One area of SEO that is limited to one search engine but gets plenty of attention is Google PageRank. This is a core element of Google’s search algorithm, created before Google was even a publicly known company. Most SEOs and web designers are aware of it, but knowing just how it operates is another thing entirely.
The full functionality of PageRank has changed some over the years, but how it is distributed is still very close to the original algorithm Larry Page developed at Stanford. That full algorithm is as follows:
PR = 0.15 + 0.85 ( PR(Backlink 1)/TotalLinks(Backlink 1) + PR(Backlink 2)/TotalLinks(Backlink 2) + … + PR(Backlink X)/TotalLinks(Backlink X) )
In other words, the PageRank for any given page is calculated by adding 0.15 to 0.85 times the PageRank for each page linking to it which is divided by the number of links on that page linking to it. In English, this means you have a starting value of 0.15 for a page with no links pointing to it, then for each link, the amount added is affected by the PageRank of the backlink and affected by the number of links out from that backlink.
Most SEOs know that you want high PR pages to get for backlinks. Just keep in mind the fact that the link juice you get from any backlink is spread across every link from that page. So if you get a backlink from a PR6 site but that page has hundreds of links, it may not be as good as getting a link from a PR4 site with only three links leaving that page.
This also affects on-site SEO. So if you want to share the PageRank of your main index page with the rest of the pages on your site, be careful with how many links you set up on that index page. Even though you might have targeted anchor text in the hundred links you have in your footer, if you have a hundred links, you won’t be sharing much PageRank with each of those pages.
Knowing these details about PageRank can help you locate higher quality backlinks for your SEO, and can make the difference between a good backlink and a great one.
For FREE SEO Consulting, contact Local SEO Agency Leeds UK.