How do Local SEO services to Improves your Visibility for Customers? by Best Local SEO Agency Glasgow UK
Local SEO refers to optimizing your website for local search results in order to attract more customers. Marketing is a crucial component of every small business’s success.
Local SEO helps to ensure that your business is visible in the online search engines to the people who are looking for the products and services that you offer in your local area. It is a process that can be used to improve the visibility of your website in the search engine results pages (SERPs) for certain local searches.
- Optimize Your Google My Business Listing
One of the most important things you can do to improve your local SEO is to optimize your Google My Business listing. Your GMB listing is what appears in the map pack when someone does a local search for a business like yours.
Claim your listing and verify your business to optimize your GMB listing. You will also need to fill out all the fields in your business listing, such as your business name, address, phone number, website, and operating hours.
Add photos to your listing. Google allows you to add up to 10 photos, so take advantage of this and add images that will help your listing stand out.
Encourage your customers to leave reviews on your GMB listing. The more positive reviews you have, the higher your listing will rank in the map pack.
- Optimize Your Website for Local SEO
There are several different things you can do to optimize your website for local SEO, but one of the most important is to make sure your NAP (name, address, and phone number) is accurate and consistent across your website.
Your NAP should be included in the footer of your website so that it appears on every page. It’s also a good idea to include your NAP in the header of your website and on your contact page. In addition to including your NAP on your website, you should also make sure your website is mobile-friendly and that it loads quickly. Mobile-friendliness is a ranking factor for Best Local SEO Company Glasgow UK, so it’s important to make sure your website is designed for mobile devices.
- Build Local Citations
Local citations are mentions of your business name, address, and phone number on other websites. They’re an important ranking factor for local SEO, so it’s important to make sure your business is listed on high-quality directories and review sites.
Some of the best directories for local businesses include Yelp, Google My Business, and Bing Places. You should also make sure your business is listed on industry-specific directories and review sites. To find industry-specific directories and review sites, do a Google search for “[industry] directories” or “[industry] review sites.”
- Get Listed in Local Directories
Best Local SEO Services Glasgow UK to building local citations, you should also get your business listed in local directories. Local directories are similar to citation sites, but they’re specifically for businesses in a certain geographic area. There are several different local directories you can get listed in, but some of the most popular include Yelp, Yellow Pages, and Angie’s List. To find local directories you can list your business in, do a Google search for “[city] directories” or “[city] business listings.”
- Publish Local Content
Local content is content that’s specifically about your city or region. It can be anything from blog posts and articles to videos and podcasts. When you publish local content, be sure to include your city or region in the title and the body of the content. This will help Google understand that your content is relevant to people in your area. In addition to including your city or region in the title and body of your content, you should also include local keywords. Local keywords are keywords that include your city or region. To find local keywords you can target, you can use the Google Keyword Planner or a local keyword research tool like Moz Local.
- Optimize Your Title Tags and Meta Descriptions
In addition to optimizing your website’s content for local keywords, you should also optimize your website’s title tags and Meta descriptions for local SEO. Your title tags and Meta descriptions are what appear in the search engine results pages (SERPs), so it’s important to make sure they’re optimized for local keywords.
- Get Reviews from Local Customers
Reviews are an important ranking factor for local SEO, so it’s important to make sure your business has reviews from local customers. The best way to get reviews from local customers is to simply ask them.
You can ask for reviews in person, over the phone, or through email. You can also include a “write a review” link on your website or in your email signature. When you ask for reviews, be sure to include a link to your Google My Business listing or your Yelp page. This will make it easy for your customers to leave a review.
- Manage Your Online Reputation
Your online reputation is the way people perceive your business when they search for you online. To manage your online reputation, you should regularly monitor your online reviews and address any negative reviews. Best Local SEO Agency Glasgow UK encourages your happy customers to leave positive reviews. In addition to monitoring your online reviews, you should also monitor your social media accounts and your website’s comments section. This will help you identify and address any negative sentiment about your business.
- Promote Your Business on Social Media
When you promote your business on social media, be sure to include your city or region in your profile and your posts. In addition to promoting your business on your social media accounts, you should also encourage your employees and customers to promote your business on their social media accounts.
- Advertise Your Business Locally
You can do this by advertising in local print publications or on local radio and TV stations. You can also advertise your business online with Google AdWords or Bing Ads. When you advertise with Google or Bing, you can target your ads to people in a specific geographic area.
Social Media Vs SEO – Which is Better: By Local SEO Company Glasgow UK
From last few days there has been a lot of buzz in blogosphere and amongst online marketers about which has better ROI – Social media or SEO. Well, this debate is not new as similar questions have arisen a lot of times in past including the recent blog post on pro blogger “Why Social Media Is a Better Investment than SEO”. The post basically covers the author experiences about why Social Media is better than SEO. And, in this article we’ll try to look a bit deeper to understand the difference between both approaches and which one is better.
What is the main difference between traffic you get from search engines and Social media?
People search for what they need at that moment. If someone searches for “Camera reviews” it means that they are planning to buy camera. On other hand, people do not join social media sites to search something. They join Facebook or Twitter to make connections and to network with their friends. And through this network they may discover some new content which can grab their attention.
Now how this Difference can Impact your business –
In SEO, a person optimizes his website for certain keywords so he basically has an idea about where the visitors are located in commercial cycle. Like as mention in our previous example, if your website ranks for keyword “Camera reviews”, you know the visitors you get from search engines are interested in buying cameras. But, in social media you do not have any idea regarding the intention of traffic you get from social media sites. They come to your website because they have seen a mention of your website or your content through your social media networks and may turn to your customers in near future.
Benefits and Drawbacks of Social Media
After looking at the traffic quality and how it can impact your business here are the benefits and drawbacks of Social Media –
Of course you get more exposure for your business.
You get a chance to build a community for your products which is not possible or comparatively more difficult with search engine traffic.
It is easier to interact with your target audience – you can get their feedback and your potential customers can also contact you whenever they want. So it is a win-win situation.
Your reach amongst your target audience would increase exponentially. For e.g. – If your follower tweets about you then your follower’s followers will also come to know about you. In a way you’d be getting free promotion among your follower’s followers.
Social Media is not an overnight process. It takes a lot of time to build a following on social media sites like SEO.
Social Media is not effective for all kind of businesses. Businesses who deal in premium(expensive) quality products or B2B business can’t expect sales from social media platforms ( though they can use it to build credibility)
ROI (Return of Investment) and Conversion rate of traffic from social media sites is low as compared to search engine traffic.
Traffic you get from social media is for short time. For e.g. – If you are promoting your content on twitter, you’d be getting traffic only till you get tweets and re-tweets. But, in SEO you’d get traffic for longer period if your content ranks on first page for your keywords.
The conclusion to all debate is that both SEO and Social Media have their own benefits and drawbacks. Both Search engines and social media are the biggest source of traffic no marketer can afford to ignore any source of traffic. Also, you need to have patience and work hard to be successful in both search engines and social media. So there should be no “either SEO or social media” approach, instead of that there should be “Social media and SEO approach”.
For FREE SEO Consulting, contact Local SEO Agency Glasgow UK.