What is the 8-Step for Local SEO Audit for Beginners? by Best Local SEO Agency Bristol UK
This is something that the majority of webmasters haven’t looked into before because they’ve felt like they don’t need to. Now, I’m not going to lie, this can be a tricky thing to tackle, especially if you’re completely new to SEO.
So I thought that I’d give you a little bit of a head start by explaining exactly what to look out for in an SEO audit so that you can get the best possible results.
Here are 8 things to look for when you’re auditing your local SEO:
Check Your Contact Details
Now, this is something that you should already be doing and if you’re not, you need to start doing it immediately.
This is because Google will not crawl your site if you do not have the correct contact details. Best Local SEO Company Bristol UK can find these details in your Google My Business account and it’s a very simple process.
Simply enter your business details and you’ll then have all of your contact details listed. You can either manually update them on your own or you can choose to have them automatically updated for you. If you’re struggling to find your contact details, you can find them here.
Check Your Website Structure
This is pretty self-explanatory so there’s not a whole lot to say here. Simply go to your website and find the page that represents your business. If you don’t know what that page looks like, simply look for a page that has the most content on it.
You should have a separate page for your contact details, which would be on the homepage. After that, you’ll want to see if there is a page that has your full business description. This should be on the homepage too. These are the two most important pages that you need to have on your website, and they’re the ones that will determine how well Best Local SEO Agency Bristol UK help in ranking on Google.
Check Your Meta Descriptions
Now if you did a basic SEO audit when you were first starting, you’d have seen that you had a few meta descriptions. However, now that you’ve been around for a bit longer, you might notice that they’re kind of lacking.
So the first thing you need to do is go in and edit them so that they’re a bit more detailed and give a little more information. You can see in the image below how mine are far more detailed than most of the other ones on the page. This is because I know that my business is in the marketing industry so I wanted to go in and highlight that as well. Remember that these will be shown on the SERPs for anyone to see so they must be well written.
Check Your Alt Tags
This is another one that you’ll notice from time to time because Google will automatically insert them for you. However, it’s very important that you go in and make sure that they are correct and that they are good quality. You can find the instructions below for how to do this, but basically, all you need to do is type in your business name and then choose Alt tags.
You should then be able to see the quality that you’re providing for your customers, as well as the keywords that you’re using. There’s no reason why you can’t have both of those on the same page. So if you do choose to put them on different pages, you can have a page for your keywords and then another one for your quality.
Check Your NAP
Now, this is a pretty new one that you’ll probably hear about soon. It stands for Name, Address, Phone and it’s one of the most important things that you can do for your Best Local SEO Services Bristol UK. So the first thing that you need to do is go in and enter your business name, address, phone number, and then a website URL.
Now you’ll want to make sure that the phone number matches your website phone number and that the website URL is in the correct format. You can find out more about how to do this below.
Check Your Website Speed
Now, this is something that you should already be checking, but you need to make sure that you’re not going to have problems. This is because you mustn’t lose too many customers because of your website speed. If you use tools like Google’s PageSpeed Insights, you can see which pages are slow, as well as how much time it is taking to load.
You can see in the image below that there are a few pages that load very slowly. This means that they’re probably going to be lower on the SERPs and you may want to consider ways to speed them up.
Check Your Keywords
Now, this is pretty important too, because your keywords are going to be used to help your customers find you. As long as they’re using the right keywords, your business is going to get found.
But if you’re not using the right ones, you’re not going to be able to find them either. So the first thing you need to do is go in and look through your website and find where your keywords are.
Once you’ve found them, you’ll need to go in and make sure that they’re being used correctly and that they’re being used on the right pages. You’ll need to make sure that they’re working for you as well.
Check Your Pages
This is something that you need to keep an eye on, but it’s also something that you can easily forget to do. The reason for this is that you’ll have pages that you want to rank, and it’s a lot easier to forget to check them than it is to check your entire website.
So you want to make sure that you go through and check that each page on your website is doing what it’s supposed to. You can find out more information on how to do this below, but you must do it each time you add a new page.
How To Get Backlinks With Index Driver Sites by Local SEO Company Bristol UK
Yes, Virginia, you can get backlinks with Index Drivers sites!
Index driver sites are websites whose main goal is to increase the indexing power of your content. It can also be used to index other people’s content, too.
Later on in this post you’ll see why you might want to index other people’s content in addition to your own.
How does an Index Driver site work?
The easiest way to create an index driver site is to use WordPress and some aggregation plugins for RSS feed like WP O Matic , FeedWordPress and a slew of others.
You set up your blog to pull RSS feeds from your sites or other sites
Then you write quick little introductory snippets explaining the content you’ve “scraped”
At end of intro to the source content, you link to the source of the content
NOTE: With WP O Matic, you have the option of letting other site owners that you’ve ping-ed them or trackback-ed them and this usually results in a link back from the source site when they leave the pingback or trackback up on their site in comments area.
How does this help get other site URLs “better indexed”
If you have a site like this posting regularly, then the spiders should be coming to the site frequently, which means it’s getting new content indexed rather quickly. Therefore, if this site is getting spidered frequently, then its links to other sites will get picked up frequently, too.
This means backlinks from this “index driver” site will get noticed sooner rather than later.
But aside from the linking accreditation, the real value to this is the indexing power. When you blog and ping you usually get indexed pretty quickly, but if you blog and ping AND get linked to from another site, that provides longer lasting indexing for your URLS.
I like to use Delicious Links and Twitter Link Wheels to add value and leveraging power to my Index Driver sites/mechanism.
How To Get External Backlinks from other sites with your index driver site?
If you scrape enough feeds and rewrite their content while always sourcing them and linking to them, your semi-automated blog will become a resource in and of itself. Good resources get linked to, plain and simple.
But on a more realistic note, you will at least get some backlinks via trackbacks that people publish on their sites when you link to them. Over time this adds up too. Also, as mentioned above, you want to add Delicious, Twitter, and various other syndication channels into the mix here to increase content exposure and indexing power.
For FREE SEO Consulting, contact Local SEO Agency Bristol UK.