Why Competitor Analysis Is Important for Local SEO by Best Local SEO Agency Brighton UK
When you’re a local business, you want your business to stand out from your competitors in your area. However, to do this, you’ll need to know the details about your competitors’ businesses. Your competitors are the businesses that you’re up against.
They’re the businesses that are in your market, the businesses that are doing similar things as you, and the businesses that are in a similar position to yours. Competitor analysis is important for Best Local SEO Company Brighton UK because it helps you figure out what your competitors are doing to gain customers and how you can do the same.
You can do competitor analysis in several ways, but here are three ways to get started:
- Head to Google Maps and type in the name of your competitor: Doing this will allow you to see the businesses that are close to your competitor and those that are further away. If you don’t know the name of your competitor, you can do a Google search for it.
- Use the Google search bar: This will also give you a list of the businesses that are close to your competitor.
- Find their websites: When you find their websites, you can go to Google’s URL builder and paste in the website’s address. The URL builder is a great way to find the competitor’s website and a great way to find out more information about your competitor. When you do competitor analysis, you’ll want to learn as much as you can about your competitors. This will help you learn how to market your business and what to do to gain customers.
Here are five things you should learn about your competitors:
- Find out what kind of business they’re in.
This is something you should find out when you do competitor analysis. You can find this out by going to the business’s website. The business type can help you know whether your business is local, a chain store, a restaurant, or something else. You’ll also want to find out the kind of customers they’re trying to attract.
- Find out what kind of marketing they’re using.
This can be done by going to the business’s website and looking at its social media pages. You can also find this out by looking at the business’s ads. These ads are on Google and other places. You can also go to their Google My Business page and find out more information.
- Find out what kind of services they offer.
This can be found by going to their website or Google My Business page.
- Find out what kind of products they sell.
You can find this by going to their website and finding out what they’re selling.
- Find out what kind of customers they’re trying to attract.
You can find this by going to their website and looking at their customer reviews.
It is important for Best Local SEO Services Brighton UK because it’s the first step in your local SEO strategy. This is because it helps you figure out what your competitors are doing to gain customers. This is important because if you want to know what to do to gain customers, you need to know what your competitors are doing. Once you’ve done competitor analysis, you’ll know what to do to gain customers and what not to do.
3 Important Things You Should Know About Local SEO
Local SEO is different from national SEO. You must know what you should and shouldn’t be doing when you’re local SEO.
Here are three things you should know about local SEO:
- Local SEO is about quality, not quantity.
Local SEO is about quality. This means that you need to put in the effort to do things that will give your website the best chance of ranking high on search engine results.
This is because Google uses quality as a ranking factor. This means that it will only rank websites that have content that’s relevant to the search terms that are being used. If you put in the effort to put content on your website, you’ll give yourself a better chance of ranking high.
- You should be on Google Maps.
Google Maps is one of the best places to rank on. This is because it has the most people. This means that if you rank on Google Maps, you’ll have a better chance of ranking on Google.
- Don’t try to rank on Bing.
Bing is not as big as Google. This means that if you try to rank on Bing, you’re going to have a tough time. You can get around this by doing things that will help Google rank you on Google Maps.
Best Local SEO Agency Brighton UK is one of the most important things to know about because it’s the first step in your local SEO strategy. If you want to rank on Google, you’ll need to do things that will give you the best chance of ranking high. Once you’ve done local SEO, you’ll know what to do to rank on Google.
Local SEO Tips to Help You Rank High
If you want to rank on Google, you’re going to have to do things that will give you a better chance of ranking high.
Here are four local SEO tips to help you rank on Google:
- Get reviews
Getting reviews is one of the best ways to rank on Google. You’ll want to get reviews for your business from people who are going to use your services. You can find reviews by going to Google Maps and typing in your business’s name.
- Create a Google My Business page
A Google My Business page is one of the best things you can do to rank on Google. This is because it will help Google know more about your business. You can get a Google My Business page by going to Google Maps and clicking on the “Get a business listing” link.
- Do local SEO
If you want to rank on Google, you’ll need to do things that will help you rank on Google. This is why it’s important to do local SEO. If you want to rank on Google, you’ll need to do things that will help Google rank you.
- Use keywords
Keywords are one of the best things you can do to rank on Google. This is because Google uses keywords to rank websites. If you want to rank on Google, you’ll need to use keywords.
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5 Marketing Lessons Learned From Print Ads by Local SEO Company Brighton UK
Getting someone to your website is only half the battle. After that, the real pitch begins. Advertisers have been making pitches for decades, and the print ad embodies their collective wisdom in an easily digestible form. Like a website, it uses both visual cues and text to get its message across. When building and branding your website, there is a lot to learn from a careful analysis of print advertisements–do so and maybe you can become the Don Draper of the web marketing world.
Lesson #1: Structure Can Be Copied
In ad school they teach you that there are certain layouts that print advertisements follow: traditional, mondrian, clean and simple, axial, etc. Prospective students are taught to copy these styles – like English you can break the rules only after you are familiar with them. What does this mean for the web?
It means don’t be afraid to copy the structure or layout of other websites you admire. Figure out what makes them good, and apply it to your own website because it is much easier to start from a blueprint than to start from scratch. The end user doesn’t care if you baked that cake using a box mix, provided it says “Happy Birthday So-and-so” and tastes good. Provided the content is unique and relevant, it’s not stealing. It’s learning, and everyone does it.
Lesson #2: Knowing Your Audience is Key
Think of an ad that you hate. “What were they thinking?” you may ask yourself, and shudder. It could be a bad piece of advertising – there’s enough of that going around these days – but maybe it’s not. Maybe you just aren’t part of the target audience for the ad. Every ad is targeted toward a specific demographic or user group, usually backed up by market research.
Print ads in particular are carefully designed to appeal to a particular group, both in the context of the magazine or newspaper chosen to run it and the content itself. So when designing your website, design it for a specific group of people. You can’t make everyone happy, so don’t try. From the URL to the font, everything should be designed to appeal to a single audience.
Lesson #3: One Page = One Idea
Print ads generally have a single, 8.5″ by 11″ page to get across their message. This means that the message needs to be simple enough to explain in just a sentence or two. The best print ads deliver this message in a clever or interesting shell, but they all revolve around a single idea. If the ad is not focused, then you run the risk of confusing or alienating your audience. What does this mean for a website? It means don’t abuse the unlimited space that the net affords you.
Think of every page as an 8.5″ by 11″ piece of paper (or maybe a 1024 x 768 screen – the lowest common resolution people still use), and place content appropriately. If you have a killer picture or headline, place it at the top, and make sure the rest of the content supports your lead. Avoid the temptation of adding a second or third or fourth idea to the page. If they are important, give them their own page. Otherwise, drop them. There are a lot of good ideas; it is the great ones which stand out.
Lesson #4: People Trust Attractive Things
If there is a common denominator in all good print ads, it is that they are aesthetically pleasing. It’s not enough to have an idea, you have to package it in an attractive package. From layout to font to pictures, every visual aspect of a print ad is chosen carefully. It is meant to be enjoyed, and eye-catching.
This can be applied to website design as well. You don’t want a website that looks like it was designed by someone who picks random html colors, or mistakes flash animation for sophistication. It will destroy your credibility. There are a variety of good design principles one can apply here from print ads: use white space, keep headlines seven words or shorter, decide on a dominant element. Ask yourself: is this attractive? Would I buy something from here?
Lesson #5: Leave Them With Your Brand
You can have the greatest website ever, but if people don’t remember it’s yours, then it won’t matter. This is the risk marketers take when they try and use humor to sell products: the joke or gag may be funny, but if your brand is not an integral part of it then it won’t be remembered. In print this is generally combated by placing the company’s logo or a picture of the product in the bottom right of the page. This placement means that it is usually the last thing that readers see before leaving the page, since we read top to bottom, and left to right, here in the West. Make sure your brand is always prominently displayed somewhere on every page, and the more consistent the placement the better.
By looking to print ads, we can easily see various design and marketing strategies reduced to their purest form. So next time you’re flipping through a magazine, stop and study an ad. You may be surprised by what you learn.
For FREE SEO Consulting, contact Local SEO Agency Brighton UK.
