07 Jan What are Domain Transfers?
Your onsite content must be precisely redirected to its new address, regardless of whether your company is moving to another server or rebranding and renaming itself. You need to complete the redirects properly, otherwise, 404 File Not Found errors will appear on your website, negatively impacting the user experience, resulting in a higher rate of bounces and reduced search engine rankings. It is likely that your SEO agency will be able to perform the technical work for you if you do need a thorough series of redirects carried out on your site. As a result, you will be able to avoid most of the problems associated with moving your site to another domain or server. Changing URL It is crucial to move your contents from one domain to another, such as when changing your company's name or moving from a .co.uk address to a .com one. In case of branding or URL changes You should create a sitemap for the old URLs of your domain. Similarly, you need to create one for your newly acquired domain. The most relevant URL on your new domain should be 301-redirected to each URL on your old domain. The defunct page of the old domain should be redirected to the closest or most similar page on the new domain if it does not have an immediate or obvious counterpart. A 301-redirect to the new homepage may be necessary if the new site does not have any products or services remotely related to the old site. Any old website pages that are essentially...