How to Easily Leverage Your Content Marketing for Local SEO Service? by Best Local SEO Agency London Ontario
As a local business, it’s important to make sure your content marketing strategy includes an SEO component. Here are some tips on how to easily leverage your content marketing for local SEO service. If you own or operate a local business, then you know how important it is to rank high in local search results. After all, most consumers use search engines like Google and Bing to find local businesses. Make sure that you optimize your website for local SEO if you want to make sure your business is visible to potential customers. Luckily, there are a few simple things you can do to improve your local SEO and get more visibility for your business.
Here are a few tips for how to easily leverage your content marketing for local SEO:
- Increase Your Google My Business Listing
Most consumers prefer to search for local businesses using a search engine, like Google or Bing. That’s why it’s crucial to make sure that your Google My Business listing is up-to-date.
The first step you should take to optimize your business listing for Best Local SEO Company London Ontario Canada is to optimize your listing for your industry. When creating your business listing, add any categories you want to attract in the categories area. In the places area, you can add your address, hours of operation, and phone number.
For example, here’s how our local business listing looks:
You should also include the following information in your listing:
Your business names
Your business description
Your website addresses
Your business addresses
Your business hours
Your business telephone number
Include keywords
Include images
When adding your listing, you can find instructions on how to add these details in the Help center.
- Create a Local Listing for Google and Bing
A local business listing is a great way to increase your website traffic because it allows customers to find your business using a search engine.
- Optimize Your Google My Business Listing
Once you’ve created your Google My Business listing, you should start optimizing your listing using the Google My Business dashboard.
The first step to optimizing your listing is to add all of your information to the information box.
Your address
Your business hours
Your business phone number
Any categories that you want to be featured in
- Make Your Listing Visible
Google My Business helps businesses connect with people who are searching for your products or services. To make your listing visible in local searches, you should follow the steps below:
- Log into Google My Business and go to Settings > My Business
- Click on the three dots next to the General tab.
- Click on the “Review your content” option.
- Scroll down to the Business details section and click on the three dots to the right.
- Select the “Update” option.
- Click on the “Business details” tab.
- Click on the “Add or edit a business detail” link.
- Enter your contact details in the given fields.
- Review your business details and make sure they are accurate and updated.
- Promote Your Business
When you’re ready to start generating revenue, you should promote your business listing. By promoting your listing, you’ll make sure that people find your business, and therefore they can contact you.
- To promote your listing, you should follow the steps below:
- Log into Google My Business and go to Settings > My Business.
- Click on the three dots next to the General tab.
- Click on the “Review your content” option.
- Scroll down to the Business details section and click on the three dots to the right.
- Select the “Promote your business” option.
- Click on the “Add a promotion ” option.
- Select the type of promotion you want to add.
- Click on the “Save” button.
- Add a call-to-action button to your website or social media profile.
- Use keyword-rich titles and descriptions:
While creating titles and descriptions for your content, ensure to include relevant keywords for your business and location. Boosting your content’s ranking on search engine result pages (SERPs) will allow you to reach more potential customers. Your title and description are also important for designing an effective search engine optimization strategy. If you’re not sure what keywords to target, use a keyword research tool like Google Ads Keyword Planner or Moz Keyword Explorer to get started.
- Optimize your website for local search:
Make sure your website is optimized for Best Local SEO Services London Ontario search by including your business name, address, and phone number (NAP) on every page. You can also add local schema markup to your website to help search engines better understand your business and location. Setting up location pages is one of the best ways to optimize your website for local search. Besides your business name, address, and phone number (NAP), you can include additional business information here. You can also add local schema markup to these pages to help search engines better understand your business and location.
If you want to get even more local search traffic, consider creating a Google My Business listing. This is a free listing that allows you to include your NAP as well as other information about your business, such as business hours, products or services offered, and more.
- Create location-specific content:
In addition to general content about your business and industry, create content that is specific to your location. This could include posts about local events, attractions, and businesses. Including location-specific keywords in your content will help it rank higher in SERPs for those searching for businesses like yours in that area.
- Promote your content on local directories and social media:
Get your business listed on local directories and Best Local SEO Agency London Ontario make sure to populate your profile with keyword-rich content. You should also promote your content on local social media channels, using hashtags and other location-based keywords.
Finally, don’t forget to identify and target high-value keywords. These are the keywords that your potential customers are searching for. The key to finding the best keywords is to understand what your potential customers are looking for when they search for your product or service.
You can find high-value keywords using a variety of methods. For example, if you’re in the business of selling office furniture, you might want to target the phrase “office furniture”. You can also use keyword research tools like Google AdWords Keyword Planner and Moz Keyword Explorer.
Conclusion:
By following these tips, you can easily leverage your content marketing for local SEO service. By optimizing your content for local search, you can increase your visibility and attract more customers from your target market.
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Why Like Rome, Your Ecommerce Store Shouldn’t Be Built In A Day with the help of Local SEO Company London Ontario Canada
When I am asked to take a look at the SEO of an ecommerce site, 9 times out of 10 there is a major issue that immediately leaps out – lack of content.
Hundreds (or indeed thousands) of product pages with 1 line descriptions, or worse still product descriptions which have been copied verbatim from the product manufacturer, or a competitor’s site (naughty, naughty).
In the post google Panda world, thin content is a cardinal SEO sin and will inevitably send your website straight to rankings hell.
So, what to do?
Well, there are two options.
Option 1: De-index Product Pages
The first one is to take the radical step of deindexing all your product pages. You can do this through the use of a robots noindex tag, or by blocking product pages completely through robots.txt.
This is the nuclear option and definitely not the one I would recommend.
Certainly it will clear up the problem of thin content, but you are also losing the ranking potential of all those internal pages. This pretty much defeats the purpose of what you are trying to achieve, particularly as a visitor coming directly into a product page will be targeted traffic – exactly the kind we want.
So, what is the other option?
Option 2: Get Writing!
To achieve real rankings success with your ecommerce site and get the edge over your competitors (which is what we’re aiming for right?), you should aim to have a 250-300 word product description for every product.
This must be unique content, written for your site. Not only that, it should also be well written and compelling – after all it is your chance to sell your product to a potential customer.
Now, if you have hundreds or thousands of products this will be a daunting task. So what to do?
Condense Your Catalogue
The first thing to do is take a review of your product range.
Are there products which can be condensed?
For example if you sell a red widget, a green widget, a blue widget and an aqua marine widget with pink polkadots and they all have separate product pages, you would probably be better having just one page for widgets with an option to select the colour you want. This is both a better experience for your visitors and is also reducing clutter from your site’s index.
And of course it will be much easier and quicker to write a good quality product description for one widget page than writing four separate product descriptions for what is essentially the same product.
So, taking a long hard look at your catalogue should hopefully reduce the number of products/pages, what next?
Not Enough Hours In The Day?
Let’s say you have 300 product descriptions to write.
For the sake of illustration we’ll say each 300 word description will take you about 30 minutes to write. Remember, we’re not just throwing words down onto the page for the sake of it, we want a compelling, well written description for each product.
So, it’s going to take 150 hours to write our 300 product descriptions. Assuming an 8 hour working day, that’s about 20 days.
There are roughly 20 working days in a month, so you could sit for one month doing nothing but writing product descriptions. Great, the only problem is that after a few days you will probably have lost the will to live and after a week you are liable to be heading for the top of the nearest tall building.
So, is there a better approach?
Rome Wasn’t Built In A Day!
Apologies for the oft used cliche, but it is pertinent to what is I believe a good approach to building up your site’s content.
Instead of trying to hammer through your descriptions as quickly as you can, why not aim to write say 4 product descriptions a day?
In a week you will have written 20, in a month 80 and after 4 months you will have 300 shiny new product descriptions ready to leap up the rankings and importantly will have retained your sanity.
There is an argument to say that google will also look favourably on a gradual increase in the site’s content as opposed to a smash of 300 new product descriptions all at once.
Work Your Way Down The Tree
Hopefully you will agree that this is a much better tactic for building up your content. To maximise the benefit you should also work your way down the tree as it were.
Organise your products by popularity and start with the most popular first, working your way through writing the descriptions until you get to the obscure ones at the bottom of the list at the end of the period.
This way your popular products will be the first to start to see ranking gains.
Pro tip: Before you even start on products I would make sure that there is good content (300 words minimum) on your category pages – this is the level up the tree.
Product Reviews
Another good way of building the content for your product pages (and indeed increase sales) is to offer the facility for customers to add product reviews.
This should not however be a substitute for a well written, unique product description. Combine them both for ranking glory!
Takeaway
Beefing up the content of your product pages will: –
1) Stop any potential Panda thin content penalties
2) Increase text content on your site, which will lead to an increase in long tail traffic and also allow your product pages to rank
If you have an ecommerce site and thin content is an issue, then don’t put this off! Start planning today and get writing those descriptions (or hire a content writer…) as soon as possible.
The quicker you start, the quicker your site will start to move up the rankings and before you know it those aqua marine widgets with pink polkadots will be flying off the shelves!
For FREE SEO Consulting, contact Local SEO Agency London Ontario Canada
