What are the Local SEO and Paid Search Advertising Can Work Together? by Best Local SEO Agency Calgary Alberta
Local SEO and PPC are two of the most powerful marketing channels in the business, but they often go separate ways. This is a shame because when used together, the two can create a powerful marketing force. Local SEO is all about optimizing your website and online presence for local search traffic. This includes optimizing your website for local keywords, building citations and backlinks, and creating local content.
PPC, on the other hand, is all about buying ads on search engines and other websites.
The two channels share some common ground. For example, both rely heavily on keyword research, and both can be used to target local audiences. But they also have their unique strengths and weaknesses. Local SEO is great for long-term results. It can take months or even years to see the full benefits, but the results can be well worth the wait. PPC is great for immediate results. You can see results almost immediately, but the results can be short-lived if you don’t keep your campaign running. Local SEO and PPC can complement each other perfectly.
- PPC to Test Keywords
Keyword research is essential for both Local SEO and PPC. But it can be hard to know which keywords are going to be most effective for your business. This is where PPC comes in.
PPC is a great way to test different keywords and see which ones convert the best.
You can use the data from your PPC campaigns to inform your Best Local SEO Company Calgary Alberta Canada keyword strategy. This will help you to focus on the keywords that are most likely to bring you results.
- Local SEO to Rank for Long-Tail Keywords
Most businesses focus on short, broad keywords. But these keywords are often highly competitive and difficult to rank for. Long-tail keywords, on the other hand, are much easier to rank for. And they can be just as effective at driving traffic to your website. Local SEO is the perfect channel for ranking long-tail keywords. These keywords are often specific to a certain location, which makes them perfect for Local SEO.
- PPC to Fill in the Gaps
No matter how good your Local SEO strategy is, there will always be some keywords that you just can’t rank for. This is where PPC comes in. PPC can be used to fill in the gaps and make sure that you’re getting traffic from all the keywords that you want to target. PPC data can also be used to inform your SEO strategy. You can use the data you gather to identify new keywords that you want to target with your SEO strategy, or you can use the data to improve your existing strategy.
- Local SEO to Boost Your PPC Campaigns
Local SEO can also be used to boost your PPC campaigns. If you’re running a PPC campaign for a local keyword, make sure that your website is optimized for that keyword. This will help to improve your quality score, which will lower your CPC and improve your ad position.
- PPC to Promote Your Local Events
Local events are a great way to generate interest in your business. But they can be hard to promote, especially if you don’t have a large marketing budget.
PPC can be a great way to promote your local events. You can target local keywords and make sure that your ad is seen by people who are interested in attending your event.
- Local SEO to Get More Reviews
Reviews are an important part of Best Local SEO Services Calgary Alberta. Google uses reviews as a ranking factor, so the more reviews you have, the higher you’ll rank in the search results.
PPC can be a great way to get more reviews. You can use PPC ads to promote your review page and encourage your customers to leave a review.
- PPC to Drive Traffic to Your Local Landing Pages
Local landing pages are a great way to target local audiences. But they can be hard to promote, especially if you don’t have a lot of traffic to your website. This can be a great way to drive traffic to your local landing pages. You can use PPC ads to target local keywords and make sure that your ad is seen by people who are looking for businesses like yours.
- Local SEO to Improve Your Click-Through Rate
Click-through rate is an important metric for both Local SEO and PPC. The higher your click-through rate, the better your chances of ranking high in the search results and getting your ad seen.
Local SEO can be a great way to improve your click-through rate. If you optimize your website for local keywords, you’re more likely to rank high in the search results. This will give you a better chance of getting clicks from people who are looking for businesses like yours.
- PPC to Get Your Phone Ringing
If you’re a local business, you probably want people to call you. After all, phone calls are one of the most important conversion metrics for local businesses. PPC can be a great way to get your phone ringing. You can use call tracking to see how many phones calls you’re getting from your PPC campaigns. And you can use call extensions to make it easy for people to call you from your ad.
- Local SEO to Improve Your ROI
Local SEO and PPC can both be expensive. But they can also be very effective at driving traffic and generating leads. The key to getting a good ROI from your marketing campaigns is to make sure that you’re using both Best Local SEO Agency Calgary Alberta and PPC. This will help you to get the most from your marketing budget and improve your chances of success.
Conclusion:
Local SEO and PPC are two of the most powerful marketing channels in the business. When used together, they can create a powerful marketing force. Local SEO is great for long-term results, while PPC is great for immediate results. Both channels share some common ground, but they also have their unique strengths and weaknesses. By using both Local SEO and PPC, you can get the most from your marketing budget and improve your chances of success.
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The Rel=nofollow Tag: Five Uses explained by Local SEO Company Calgary Alberta Canada
The nofollow tag was introduced by Google in 2005 to help combat the use of spammy links for SEO purposes. This tag can be used in the rel attribute of any HTML <a> element. Setting this tag for a link instructs search engines that this link should not affect the link target’s search engine rankings. A nofollow link should give no link juice to the website that the link is pointing to (though we don’t know exactly what Google is actually doing behind the scenes of course).
You can set the nofollow attribute in hyperlinks as follows:
<a href=www.example.com rel=”nofollow”>Anchor Text</a>
To check if a website is using the nofollow tag on your link, you can have a look at the page source and search for “nofollow” in the source code.
Let’s look at five ways the nofollow tag can be useful for your website.
Use nofollow For Links to Unimportant Pages
You can use nofollow on links to your privacy policy, terms & conditions page, and any other pages on your website that you don’t want to rank in search engines.
Use for Duplicate Links
If you have multiple links on one of your website’s pages pointing to the same URL (to an internal page or an external site), you might want to use the rel=”nofollow” tag on the less important links. There is some controversy around this topic in the SEO community however, with some experts claiming that if you use the nofollow tag for one of the links, the other links will also get ignored by Google. Experimentation as always is key here.
Use in Blog Comments
If you have a blog that allows people to post comments, it could be a good idea to automatically set the nofollow tag for every link that is included in a comment. The most famous blogging CMS WordPress’ default setting for comments is to set the nofollow tag on any links.
Use to “Vouch” for Your Website
According to some SEO experts it’s is a good idea to get some nofollow backlinks to your website. They believe that this shows to Google that you are naturally building links to your website, and not just buying links or using spammy link building techniques.
Getting a nofollow link from a website or forum that has high authority and/or a large audience in your niche will still help your website get more visitors.
Use When Linking to Dodgy Websites
Sometimes you want to link to a low-quality or spammy website. For example for referencing a dodgy website in a case study that you are writing about bad SEO practices. You certainly don’t want to give such sites any link juice from your website though. Furthermore, linking to spammy websites might even hurt your own website’s reputation and search engine ranking. Using the nofollow tag in this case makes sure that Google’s bots ignore the link.
If you’re currently not using the nofollow tag on your website, you might want to go through the list above and do a quick check of your website and tweak out your links a bit.
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