How Link Building Is Important For Local SEO by Best Local SEO Agency Queensland Australia
Link building is one of the most important aspects of Local SEO. You obtain links to your website from other websites. The more links you have pointing to your website, the higher your website will rank in the search engine results pages (SERPs).
There are many benefits of link building, including:
Increased website traffic:
Link building can help to increase website traffic by improving your website’s search engine rankings. When your website ranks higher in the SERPs, you’re more likely to get clicks from organic search traffic.
Improved search engine rankings:
Link building can improve your website’s search engine rankings by increasing your website’s authority and trustworthiness. Search engines will rate your website more highly if you have a lot of links pointing to it. The higher your website ranks in search results, the more targeted traffic you will receive. Best Local SEO Company Queensland Australia can help you get more backlinks pointing to your website.
Enhanced brand awareness and visibility:
Link building can help to enhance brand awareness and visibility by increasing your website’s referral traffic. When people click on links to your website from other websites, they’re exposed to your brand. This means that the more sites linking to your website, the more exposure you’ll get.
Increased referral traffic:
Link building can help to increase referral traffic by improving your website’s search engine rankings. When your website ranks higher in the SERPs, you’re more likely to get clicks from organic search traffic.
Improved website authority and trustworthiness:
Link building can help to improve your website’s authority and trustworthiness by increasing the number of links pointing to your website. The more links you have, the more authoritative your website will appear to search engines. In addition, link building can also help to increase traffic to your website by providing a way for users to find your website through links from other websites.
There are a variety of ways to build links, and it’s important to choose the right method for your Local SEO strategy.
Most used link-building methods include:
- Guest blogging:
You can guest blog by writing for another website in your niche. Using your author bio as a way to build links is a good idea. If you are looking to get started with guest blogging, a good place to start is by reaching out to bloggers in your industry and offering to write a guest post for their blog. Many bloggers are always looking for new content, so they will be happy to publish your guest post. Once you have written a few guest posts, you can start to pitch guest blogging opportunities to larger websites. This can be a great way to get your name and your website in front of a larger audience.
- Directory listings:
Directory listings are a great way to build links because they help to improve your website’s visibility. When you list your website in a directory, you’re increasing the chances that people will find your website.
- Social media:
Social media is a great way to build links because you can share your content with a wider audience. It’s more likely that you’ll get clicks and traffic on your website if you share your content on social media. When you connect with other people in your niche, you can build a network of people who are interested in what you do. This can lead to more opportunities to collaborate and build links in the future.
- Forum marketing:
Forum marketing is a process of participating in online forums and discussions. This is a great way to build links because you can include a link to your website in your signature.
- Question and answer sites:
Question and answer sites are a great way to build links because you can answer questions and include a link to your website in your answer. This is a great way to get exposure for your website and build links at the same time.
Infographics are a great way to build links because they’re shareable and visually appealing. When you create an infographic, Best Local SEO Services Queensland Australia can include a link to your website in the source. Having a relevant infographic with a call to action can result in more traffic. The infographic below from Bus bud calls to action for their readers to check out the Business Directory.
They can help educate your visitors, boost brand awareness and generate leads. But they can also help you rank better in search engines. You may be wondering how this can be, but it’s very simple. The term infographic is thrown around a lot these days, but they’re very similar to the visual content format.
- Resource pages:
Resource pages are a great way to build links because they’re a list of helpful resources. When you include your website on a resource page, you’re more likely to get clicks and traffic.
- Broken link building:
Broken link building is the process of finding broken links on websites and replacing them with your website. This is a great way to build links because you’re helping to improve the user experience of the website.
- Sponsored content:
Sponsored content is a process of paying to have your content published on another website. This is a great way to build links because you can include a link to your website in the sponsored content. When done correctly, sponsored content can be a great way to build links and improve your website’s visibility. However, Best Local SEO Agency Queensland Australia is important to make sure that the content is relevant and of high quality, or else it could reflect poorly on your website.
- Content marketing:
Content marketing is a process of creating and promoting high-quality content. This is a great way to build links because you can include a link to your website in your content. You can also use special anchor text within your content to help your readers identify your content as a link. This process is effective because Google will recognize a link and associate your content with your website.
Video SEO : Easier & More Powerful than You Think, explained by Local SEO Company Queensland Australia
When I talk SEO with clients or businesses, sometimes I notice a pullback or negative reaction when discussing video seo, or viral video marketing, as a way to enhance search presence in the Google, Yahoo and Microsoft search results.
A lot of businesses have a 1990′s mindset that video production is an expensive and time consuming process. Recent changes in the costs of equipment, production and online video sharing sites such as YouTube or Facebook however, have changed the landscape extensively.
When speaking with smaller businesses about Video SEO, I tell them to take the film school approach of starting cheap and efficient. A video camera today can cost as low as $139 (the price of my pocket Insignia HD camera I picked up at BestBuy last week) and the video quality is very good. Then, just conduct some employee interviews or ask for customer testimonials from your friendly and happy customers. You’ll be surprised how some people totally open up in front of a camera, and the honest and raw reactions will transform well to the 2.0 video format as used by Youtube and other video channels.
My good friend Dev Basu posted something on SEJ today about Small Businesses using Rich Media in SEO, and wrote this about video :
Videos – Videos are a no-brainer when it comes to capturing the low hanging fruit of search. Where can you get videos? Chances are your client already has something shot from their Yellowpage publisher’s video production team. If not, shooting a video is a trivial task with any bargain digital camera. For those that are truly strapped for time, a video can be created from a slideshow of images.
* Youtube is your friend when it comes to getting great rankings. Create a channel for your business, add keyword rich descriptions, titles, and tags for maximum SEO benefit.
* Adding sub-titles to your videos boosts viewing times and increases conversion rates. Adding sub-titles is easy to do with close to any basic video editing program.
So once you’ve shot some video, how do you make the most of it to catch that low hanging Google fruit? First, be sure to build branded company profiles across Youtube, flickr, DailyMotion, MetaCafe, Truveo, Viddler and other video search engines and sharing platforms.
If you have the time, look into some smaller video sharing sites which also have a lot of value. Annie put together a great list of 12 “dofollow” video sharing sites which you should bookmark.
Now, be sure to optimize your videos when uploading to these channels.
Basic Video SEO
First, when optimizing a video for keyterms, make sure relevant keyterms are used in the video titles, descriptions, tags, keyterms and even the video file name (something I like to throw in there).
Video Title : The video tile, like with web pages, is the most important aspect of search engine optimization because it defines the entire media and the page it is housed on. Links to the video page throughout YouTube will include thetitle text and inbound links, if they are built, should also represent the title.
Video Description : Think of the video description as an effective compliment to the title tags in video seo. Make sure that the description actually describes the video and also uses specific terms you want to rank for.
Video Tags : Think of the ability to tag videos when uploading to YouTube or other video sharing sites as a powerful version of the meta keyword tag in traditional SEO. However, like Flickr and Delicious, these tags serve as navigational and categorizing tools which define not only the video, but the groups it is related to.
Tags also help the videos appear under the related videos sections of other works on YouTube, so this even makes them more valuable as YouTube will suggest the video after and during the viewing of other related works.
For FREE SEO Consulting, contact Local SEO Agency Queensland Australia.