12 Things you need to know about Local SEO Solutions by Best Local SEO Agency Gold Coast Australia
When I say SEO, I mean a complete strategy that helps local businesses rank for local keywords. If you are not properly optimized for your keyword you will not rank for it in Google or the other search engines. Many variables must be taken into consideration to rank high on the search engine results pages.
- Google My Business
Google my business is an extension of Google Maps. It’s a free service that allows you to provide information about your business such as hours of operation, directions to the office, and links to your social media accounts. There is no need to sign up for a Google account, Google My Business will take care of all that.
There is a bit of a learning curve for this because you have to create and organize your information. However, I can’t emphasize enough how important it is to have a well-organized listing with all the information you want to rank for.
If you don’t already have a business phone number, get one before you try to create your Google My Business account. You can always call and ask for one, but if you don’t you might miss a call from a Google rep.
- Local Listings
If you are in business, you have to have a business listing somewhere. There are a few ways to get this done and you will probably have to do some legwork for each one.
For brick-and-mortar businesses, you can call your local Chamber of Commerce or phone book publisher and ask for a listing. If you are a doctor, dentist, or other professional, you can ask the local board of health for a listing. There are many other ways to get a listing. For a local business in a different industry, you might need to create your listing or work with a company that does that.
Best Local SEO Company Gold Coast Australia is create your business listing for a local business you want to target and put it on your website and social media. If you don’t have a website or social media yet, you can make one for free at SquareSpace or Squarespace.
- Social Media Marketing
Social media is one of the most important parts of online marketing. It is free for most people and can be very powerful when used correctly.
You have to first have a business account with all the social media platforms. If you don’t, you will be starting at square one. There are probably other platforms you should consider as well.
If you have already created a business account, you need to start promoting your posts. You can’t expect people to know about you if they don’t know you are there. You also need to post regularly.
- Blogging
If you don’t have a blog yet, start one. The easiest way to do this is by using a WordPress website. You can also create a website on a platform such as Square space. While you are creating your blog, make sure to keep the information on the blog fresh and up to date.
- Email Marketing
Email marketing is one of the most powerful tools for reaching people. It’s relatively simple to set up and can be customized to fit your business.
- Listings in Directory Sites
There are over 3.6 billion web pages in the world. Many of those pages are static and require a human to create them. That’s a lot of work, and most websites aren’t that well maintained. Best Local SEO Services Gold Coast Australia is web directories that have already made the effort to create these pages and make them searchable. Most of these directories are paid services, but they are still a great resource. There are over 1.7 million websites in Google Maps, and the vast majority of them are from the web directory. These directories have created pages for businesses to be found.
- Video Marketing
Video marketing is another powerful tool for reaching people. People like to watch a video that is interesting and entertaining, and most people already have a smartphone.
- Signing Up for Bing Ads
Bing Ads is a service that allows you to advertise on Bing and Google. This is a paid service, but you can use Bing Ads for free for a limited time.
Bing Ads provides a variety of marketing features and tools. You can set up your ad, promote your business with an ad, track your ads, and much more. Most businesses are more likely to use Google Ads, but if you are looking for a free option, Bing Ads can be a great resource.
- Review Sites
Review sites are a fantastic way to find out more about a business and help people find the kind of business they want to use.
Best Local SEO Agency Gold Coast Australia can use a review site for free by posting your listing on the site. Then, you can add additional reviews and get feedback from people about your business. You should sign up for Yelp and Google My Business before starting your review site.
- Classifieds Sites
Classified sites are another way to reach potential customers and drive traffic to your business. Some of the most popular classified sites are Craigslist, Free cycle, and eBay.
They are often overlooked as a way to reach potential customers. This is a mistake because they provide a great way to attract a new audience. If you are looking for a classified site to start with, try Craigslist.
- Directories
Directories are one of the most effective ways to reach people. They are a good way to get found in search engines, and they can also help you gain exposure.
The best directories include Google Maps and Google Local. Google Maps is the second most popular search engine, and Google Local is one of the most popular directories. Don’t forget to get your business listed on the directories for free as well.
- Pay per click Advertising
When people are searching for a particular product or service, pay-per-click advertising can help you reach them.
If you are interested in getting started with pay-per-click advertising, you should start with Google Ad words. This is one of the most popular pay-per-click services.
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5 Ways to Tell if a Blog Link is Gold or Rotten, explained by Local SEO Company Gold Coast Australia
Sometimes when you’re on the prowl looking to acquire links via link trades, buying links or contributing optimized content to a blog in return for a link or two, you can run into some sites which may seem like you’ve struck link gold .. but these opportunities may prove too good to be true.
Case in point, you may find some site owners who are more or less giving away good links on sites with high PageRank or lots of incoming links, but what may look like incredible places to get links from, but I highly suggest taking a deeper look before striking a deal. Here are some red flags to look for when judging the quality of a site.
Topic Irrelevance : Is the site’s content relevant to its theme or URL? Site relevance is one of the first things I look at when judging the quality of a site or linking partner. If it’s a blog, are all of the posts about the genre or theme of the site? Or are they just blatant reviews designed to make money. If the answer is the latter, then that site has no real value and will probably lose anything it currently has going for it right now. If so, the value of your link will be nothing, or some negative value could be associated with your link.
Dropped Domains : Look through the history of the site via Archive.org and its Whois information to see if the site has been dropped. Google looks at two aspects with dropped or transferred domains : has the site changed hands and has the site changed content.
If you find an obvious site like CatholicsforLieberman.org with lots of juicy association or church links pointing to it, and the site is a WordPress blog running off a default template and blogging about office furniture, stay away from it; it’s been dropped, picked up and all of its old good content was replaced with crap.
Buy a Sponsored Post Buttons : I’m not going to name any companies, but there are a lot of paid blogging review companies out there. Some use good blogs, are responsible and a bit under the radar, others are pure garbage and will result in negative association with a bad linking neighborhood. If you see buttons to buy a post on a blog, WITH A PRICE, and the posts say “Sponsored Post”, and you see that the links in the posts don’t use a no-follow .. hit your back button NOW!
Penises, Viagra and Poker : OK, this should be a given but if the site or blog which you are thinking about obtaining a link from links out to or writes about online gambling sites, penis enlargement or sex pills like Viagra, there’s a 99% chance that you’re about to obtain a link from a spam blog (or splog). Don’t do it. Don’t even think about it … unless you sell penis pumps or have an online poker spam site.
Generic WordPress Defaults : Not all blogs with generic WordPress templates are spam, but a lot of the spam blogs I run into do not venture too far away from the freebie WordPress templates available from Fantastico or basic WordPress template sites. You’ve probably seen these when you first develop a WordPress blog.
Also, check their “About Us” page, if it says the following, the blog could be spam, new, or just lacking some basic TLC :
This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.
I really do use this as a quality indicator and if I find a good blog for becoming a link partner with and I see that they have not changed their About Us page, I usually make sure they do so before embarking on a blogging or link campaign with them.
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