10 Local SEO Stats Every Business Owner and Marketer Should Know by Best Local SEO Agency Bradford UK
Having a strong online presence is critical for any business. The way users interact with your website and apps can have a huge influence on whether or not they decide to visit your brand. Even if your website is only an informative resource, it can still play a role in shaping user perceptions.
It’s important to understand how your search engine optimization (SEO) plays a role in your site’s traffic. Although SEO is often a topic that seems difficult to understand, it’s actually very simple. This post will give you an overview of the importance of local SEO and how it can help your business grow.
[Marketing] This post is an educational piece meant for marketing professionals, web developers, business owners, and students of the internet. Skip to the last section for the bottom line on this post.
Why Local SEO Matters
Before we dive into local SEO, it’s important to understand why it’s so important. The internet is so globalized, local SEO is still one of the best ways to drive business. Here are some of the best reasons you should be implementing local SEO on your site today.
Local Search
The most important reason local SEO matters are because it lets you make the most of the local search trend that is taking place. Today, an overwhelming majority of internet users are performing searches based on their location. Without Best Local SEO Company Bradford UK, this trend would be lost. By optimizing your site for local searches, you’ll be able to benefit from this trend.
Better Targeting
Local SEO also lets you target a more specific audience. Depending on where your audience is located, there are different keywords that will be relevant to their needs. For example, if you’re targeting a specific type of business in a specific region, then you need to target keywords that are related to that specific type of business, as well as keywords that are related to that specific area.
Improved Conversions
By implementing your local SEO strategy, you will be able to improve your conversions. This is because you’ll be able to identify more specific keywords that will be useful to your potential customers. You’ll also be able to target your audience based on their location. In other words, local SEO will allow you to better target your customers, and this will ultimately lead to a better experience for them.
Better Performance
Whether you’re a business or a website, your performance will be better if you implement local SEO. Because local SEO will identify keywords that are more relevant to your audience, you’ll be able to rank for more of them. Without local SEO, your page would be less relevant to the searchers looking for it.
Google My Business
Google My Business is a free resource that allows businesses to promote themselves online. Even if you aren’t using the Google My Business feature, it can still be useful for you and your local business. Because it’s free, it won’t cost you a thing. It is a good way to get started with local SEO. The Google My Business service is only available in the United States. It is a good way to establish local authority in a particular region.
The Google My Business service has become very popular in recent years. Even if you’re not a local business, you should still be implementing this service. It can also help you get ahead of the competition, especially in the local region.
Better Brand Consistency
Being consistent with your brand on the web is essential. If you have one version of your brand on the internet, and something else on the web, then it can be confusing for the user. Visitors can easily get confused and even think that your website is spam. By implementing Best Local SEO Services Bradford UK, you’ll be able to promote your brand consistently across the internet, which can ultimately help your brand rank higher for the keywords you’re targeting.
Better Customer Service
Being a customer-cantered business is always essential. By implementing local SEO, you will be able to better target your customers based on their location. You can also follow up with those individuals who find you on the web. This is a great way to improve your customer service while also helping your business grow.
Better SEO
There are many businesses today that use SEO to promote their websites. However, many of these businesses do a very poor job of it. By performing local SEO, you’ll be able to improve your SEO strategy. This is because you’ll be able to target specific keywords, as well as target a larger audience for your website.
Better Conversions
When it comes to Best Local SEO Agency Bradford UK, there are many ways you can use it to improve your conversions. For example, you can use it to perform paid advertisements on specific platforms. You can also use it to target more specific audiences in the local region. If your business is already doing that, you can also use it to rank for more keywords in your local market. The goal of local SEO is to make sure that your website or business appears at the top of the search results for relevant keywords.
Better Page Ratings
Local SEO will allow you to improve your Page Rating. This is because local SEO is based on location. For example, if you’re trying to rank for keywords in Chicago, then you’ll want your business to be located in Chicago.
This will allow Google to understand your page is a relevant, trustworthy business for the region. If your page is not relevant, then Google will lower your page’s Page Rating, which can impact your search rankings. Google Business is also an excellent way to get in front of your customers. People find businesses through the platform all the time. If you are not active there, then you are missing out on new leads.
Conclusion
Whether you’re an individual or a business, local SEO can be extremely beneficial. Not only will it help you rank for specific keywords, but it can also improve the customer experience.
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Get Your Name Heard by Guest Blogging with Local SEO Company Bradford UK
If you plan to start guest blogging, do join My Blog Guest: the forum that connects bloggers to guest posters.
As the Internet has grown so much in the last decade, it has become vital for small and large businesses to gain an online presence. This can be achieved by search engine optimisation, with the key part being to obtain relevant backlinks.
With social media (Twitter, Facebook etc…) being the latest trend, it has become a lot easier to publish and share your articles. However, I have found that one of best strategies to get your articles seen is not to go around and post thousands upon thousands of links, it’s actually a lot easier than that – guest blogging.
Guest blogging is where another website / blog will allow you to post your article on their website. This benefits both parties, as you would obtain a relevant backlink, and they would gain more visitors and some great content!
Guest blogging is one of the most powerful ways to build your brand and increase your website’s popularity. It allows you to expose your company to a much wider audience and is a great way to build contacts.
Not only will guest blogging increase your company’s awareness but will play an important role within search engine optimisation. If your content is unique and worthy of sharing, then you could soon see hundreds if not thousands of deep links starting to point to you.
How to contribute
Now you know the basics about guest blogging, its now time to find suitable websites.
Finding relevant blogs / websites that may allow you to post your articles is easy once you know what you’re looking for. Using some simple search phrases in Google should bring up a long list for you to then go and contact.
Use the below search phrases, changing the keyword to something relevant.
[Keyword] “guest blogger” OR “guest post” OR “guest article”
[Keyword] “contribute to this site” “write for us” OR “write for me”
When contacting the webmasters, I find it best to include some sample writing and state some topics that you may write about.
What not to do
When guest blogging, I would keep in mind the following:
1) Guest posting is meant to be a win-win situation. You are the guest, making demands or a fuss to the host will not endear you and can cause more harm than good.
2) Do not ignore the audience. Your articles should take into account the style of the blog and the audience it attracts. You should also check back regularly to respond to any comments or feedback.
3) Don’t over advertise. Sure, one of the main reasons you have posted the article is to advertise yourself or your business, but filling your content with links or affiliate codes will more than likely backfire.
After you have gained permission, you’re ready to go! Write some great content, with a link back to your website at the bottom and hopefully watch your company grow.
For FREE SEO Consulting, contact Local SEO Agency Bradford UK.
