March 2018 Core Update

All you Need to Know about the Latest Core Search Ranking Algorithm Roll Out

Google confirms the publication of its latest March 2018 core update on Twitter. This comprehensive update outlines its varying impacts on business in terms of their search engine ranks.

Reasons Behind Google Core Updates

There are key reasons supporting why Google issues core search ranking algorithm updates several times a year. The purpose of these updates is to examine the current performance of a business and evaluate how this performance peaked up or downgraded compared to the past SERP of a company.

To allow a better understanding of its algorithm dynamics, Google clearly states that, “as with any update, some sites may notice drops or gains. There is nothing wrong with pages that may perform less well. Instead, it’s that changes to our systems are benefitting pages that were previously under-rewarded.”

Further to this, the executives at Google also affirm that their algorithmic solutions do not provide any “fix” for past poor performances. However, their trending updates assure to impact your current performance from multiple dimensions.

It says, “there is no fix for pages that perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

From Google’s Twitter Handle

Announcing its recent March 2018 core update, Google tweeted the following:

“Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes.

March 2018 core update

Last week, we released a broad core algorithmic update. We do this routinely, several times per year…”



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