A sitemap is a resource you build for your website to help Google and other search engines find it. Using sitemaps to provide resource metadata is an important approach to position your material for search.

Search engine web crawlers, often known as bots, robots, or spiders, explore your pages and other internet pages that connect to your content to obtain material in the usual course of business. These crawlers are just concerned with two things: ‘Can I access this material?’ and ‘Is there any more content I can access?’ The material that crawlers extract from your site is used to build a search engine’s index, which is used to generate search results.

If you have a basic website and don’t rely on visitors finding your site in search results, relying on these “natural” sources of discovery may be sufficient, but not if you want to increase your search engine results page ranking (SERP).

A sitemap gives search engines a direct list of URLs to your content, making it easier for crawlers to locate your pages because they don’t have to rely on your page’s relationship to other referring sites on your site or on the internet.

What is the purpose of a sitemap?
Search engine crawlers can generally find the majority of your website without one if your pages are properly connected. However, if your site is extremely large, contains an archive of content pages that are isolated or poorly linked to one another, is new and has few external links (read more about this in link building), or uses multimedia and difficult-to-parse content that a search crawler might not otherwise be able to read,’ a sitemap can help.

Perform the following Google search to discover what Google thinks of your site:

When you type “site:” in front of your domain name, Google will return a list of the pages it has indexed for your site. If you get fewer results than you expected, it’s likely that something in your site’s structure is preventing the Googlebot from seeing’ it.

This is true in both directions:
If there is material on your site that you don’t want to appear in search, you should create a sitemap. Consider duplicating material that might be regarded as spammy, or a news website that competes with your homepage in search results. If you construct a website without a sitemap, search engines will try to identify and index all of the information on your site unless you expressly omit some pages from your sitemap and post noindex instructions on the pages.

Google Sitemaps Submission Sitemaps may be submitted to Google using the Search Console Sitemaps function. Your SEO service will either perform it for you or show you how to do it yourself as part of your strategy. This encourages Google’s crawlers to use your sitemap as a reference when they visit. Google accepts a variety of sitemap formats, including XML, RSS, HTML, and text files, but they must all be encoded in UTF-8.

Multiple sitemaps and/or sitemap index files can be submitted (if your site is large and requires multiple sitemaps). Although using a sitemap does not guarantee that search engines will crawl and index all of the content in the order you specify, it will greatly assist your site, and you will never be penalized for having one.

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