The Google search engine is always evolving with new and intuitive ways of displaying results for users’ queries being developed. ‘Rich answers’ is one of the latest developments.
Rich answers, or ‘rich results’, are growing in importance to SEO, especially as Google users get accustomed to them both for quick answers to quick questions and for summarizing complex topics.
Why do rich answers matter?
A rich answer is the most appropriate way for me to respond to that question:
Googlers everywhere are familiar with rich answers, which are the informational snippets found above the standard search results. Google pulls rich results from websites that rank highly in search, provide information in a concise and readable manner, and use structured data markup that allows them to display them dynamically.
Google is presenting more rich answers, although they were infrequent at first. Approximately 31.2% of Google searches display rich results. This is probably an overestimate at the moment since most one-word searches and non-question searches do not produce rich results.
However, given that Google introduced rich cards recently and continues to focus on mobile search, it seems increasingly likely that rich answers will rise in prominence as Google adapts.
In what ways are rich answers presented?
According to the type of search query and the type of answer Google thinks the user needs, rich answers can appear in different formats. The different kinds each have a different look and are intended for different purposes or functions.
Rich snippets
There are two kinds of rich answers: rich snippets (also known as featured snippets) and rich questions. An excerpt of text from a web page enclosed in a text box appears above the title of the page it was taken from, often together with an image.
Rich snippets are often presented in the form of lists, which make them ideal for items like these:
Rich cards
A rich card is a new innovation in the field of rich answers. Their introduction in May 2016 continued Google’s shift towards mobile search. In light of the fact that nearly 60% of searches are conducted on mobile devices, this refocus is meant to help Google remain relevant and adapt to user trends.
Rich cards, in contrast to rich snippets, include minimal text. Half of the card is devoted to a title and star rating; the other half is devoted to an image.
Knowledge graph
During your search, you might have come across other rich results. In fact, Google’s own knowledge graph is often used as a source of information regarding dates, measurements, and definitions, not websites. In fact, the knowledge graph is used for filmographies as well.
On our glossary page on the knowledge graph, you can find information about SEO and the knowledge graph.
What is the impact of rich answers on SEO?
As rich answers grow in prominence, SEO agencies must pay attention to them in order to keep their clients relevant.
Rich answers are too large to be seen in traditional searches due to their large size. It is moved down the page from rank 1 to about the position of rank 2, and so on. As a result, good SEO agencies will do everything possible to get their clients’ web pages listed as rich answers to Google.
To display rich results, Google takes into account a number of factors, which makes creating a rich snippet-worthy web page difficult and complex.The Google search engine is always evolving with new and intuitive ways of displaying results for users’ queries being developed. ‘Rich answers’ is one of the latest developments.
Rich answers, or ‘rich results’, are growing in importance to SEO, especially as Google users get accustomed to them both for quick answers to quick questions and for summarizing complex topics.
Why do rich answers matter?
A rich answer is the most appropriate way for me to respond to that question:
Googlers everywhere are familiar with rich answers, which are the informational snippets found above the standard search results. Google pulls rich results from websites that rank highly in search, provide information in a concise and readable manner, and use structured data markup that allows them to display them dynamically.
Google is presenting more rich answers, although they were infrequent at first. Approximately 31.2% of Google searches display rich results. This is probably an overestimate at the moment since most one-word searches and non-question searches do not produce rich results.
However, given that Google introduced rich cards recently and continues to focus on mobile search, it seems increasingly likely that rich answers will rise in prominence as Google adapts.
In what ways are rich answers presented?
According to the type of search query and the type of answer Google thinks the user needs, rich answers can appear in different formats. The different kinds each have a different look and are intended for different purposes or functions.
Rich snippets
There are two kinds of rich answers: rich snippets (also known as featured snippets) and rich questions. An excerpt of text from a web page enclosed in a text box appears above the title of the page it was taken from, often together with an image.
Rich snippets are often presented in the form of lists, which make them ideal for items like these:
Rich cards
A rich card is a new innovation in the field of rich answers. Their introduction in May 2016 continued Google’s shift towards mobile search. In light of the fact that nearly 60% of searches are conducted on mobile devices, this refocus is meant to help Google remain relevant and adapt to user trends.
Rich cards, in contrast to rich snippets, include minimal text. Half of the card is devoted to a title and star rating; the other half is devoted to an image.
Knowledge graph
During your search, you might have come across other rich results. In fact, Google’s own knowledge graph is often used as a source of information regarding dates, measurements, and definitions, not websites. In fact, the knowledge graph is used for filmographies as well.
On our glossary page on the knowledge graph, you can find information about SEO and the knowledge graph.
What is the impact of rich answers on SEO?
As rich answers grow in prominence, SEO agencies must pay attention to them in order to keep their clients relevant.
Rich answers are too large to be seen in traditional searches due to their large size. It is moved down the page from rank 1 to about the position of rank 2, and so on. As a result, good SEO agencies will do everything possible to get their clients’ web pages listed as rich answers to Google.
To display rich results, Google takes into account a number of factors, which makes creating a rich snippet-worthy web page difficult and complex.
