06 Jan Accelerated Mobile Pages (AMP)
An open-source project by Google called Accelerated Mobile Pages (AMP) aims to speed up the loading of content and make it easier to read on mobile devices. Imagine it as a mobile-friendly upgrade. In AMP, Google intends to improve the mobile experience by enabling content like video to load instantly, as well as animations, graphics, and other rich content. AMP is used by a number of major publishers, including, among others, Buzzfeed, Twitter, the Guardian, and The Huffington Post. A top stories carousel often appears at the top of Google searches, highlighting AMP-based articles related to the search query as a slider at the top of the search results. What is AMP and how does it work? Through the use of a stripped-down HTML version and the limitation of JavaScript, AMP allows content to load instantly. In this case, text-based content is prioritized, with additional content rendered once the rest of the page has been rendered. A user doesn't have to retrieve content from the publisher's server each time they check out an AMP-enabled page because Google can cache and render them automatically. Pages will load immediately upon clicking. Only the resources above the fold are pre-rendered to reduce bandwidth and CPU usage when preloading AMP content. Who needs AMP? The original intent of AMP was to be used for news articles published online. In the "top stories" carousel of search results, mobile users are currently seeing this as the primary content. Today, AMP has been expanded to include recipes, travel glossary, entertainment sites, e-commerce sales,...
