Small businesses should know about these 10 local SEO trends by Best Local SEO Services Brisbane Australia
As a small business, it is important to be aware of the latest local SEO trends so that you can stay ahead of the competition and ensure that your website is ranking high in local search results. Here are 10 local SEO trends that every small business should know about:
- Google My Business is becoming more important
Google My Business is a free listing that allows businesses to control how they appear in Google Maps and search results. It is becoming increasingly important for Best Local SEO Company Brisbane Australia, so it is important to make sure that your business is listed and that you’re listing is accurate and up-to-date.
- Reviews
Google and other search engines are increasingly using reviews as a ranking factor, so it is important to make sure that your business has positive reviews. You can encourage customers to leave reviews by adding links to your Google My Business listing and other review sites on your website and in your email signature.
Reviews are a powerful marketing tool. They provide valuable information about your business to customers. However, they can also be a pain to manage. If you want to make sure that your business is getting the maximum number of reviews possible, then it is important to understand why people leave reviews. We have put together a list of the most common reasons why people leave reviews. This should help you identify what it is about your business that people don’t like, and how to improve it.
- Local content
Content that is relevant to your local market is more important than ever when looking for a Best Local SEO Agency Brisbane Australia. In addition, you can create pages that showcase your products and services in particular locations, which can include posts about local events, news, and tips.
- Social media
Social media is playing an increasingly important role in local SEO, so it is important to make sure that your business is active on social media sites such as Facebook, Twitter, and Instagram. You can use social media to share your local content, interact with customers, and build up your brand.
- Voice search
Voice search is becoming more popular, so it is important to make sure that your website is optimized for voice search. This means using natural language and long-tail keywords, as well as including structured data to help search engines understand your content. A lot of the smaller businesses we work with have no idea about SEO. We are here to help them figure it out. We know how to improve their search rankings and their visibility on search engines. We also know how to do their regular maintenance so that they do not get penalized for poor SEO. We can help them with social media, backlinks, and other things as well.
- Mobile optimization
More and more people are using mobile devices to search for businesses, so it is important to make sure that your website is mobile-friendly. This means having a responsive design, fast loading times, and easy-to-use navigation. A Responsive Website is one that automatically adjusts to the screen size of the device the viewer is using. A mobile-friendly website is easy to navigate and can display content in a readable format. A mobile-friendly website is important for Best Local SEO Services Brisbane Australia (SEO) and mobile searches. A responsive website is important for both mobile and desktop searches, as people will use their mobile phones and computers interchangeably.
- Localized keywords
Search engines are placing more emphasis on localized keywords, so it is important to include these in your website content. Localized keywords are keywords that include a location, such as “plumber in Seattle” or “restaurants in New York.”
- Schema mark-up
Schema mark-up is a code that you can add to your website to help search engines understand your content. It can help your website appear in rich snippets and other search features, so it is important to make sure that your website is using schema mark-up.
There are many different types of schema mark-up, but some of the most common are:
- Article schema mark-up: This helps search engines understand your articles and can help your articles appear in Google News and other search features.
- Product schema mark-up: This helps search engines understand your products and can help your products appear in rich snippets and other search features.
- Local business schema mark-up: This helps search engines understand your business and can help your business appear in local search results and other search features.
- Google Posts
Google Posts is a feature that allows businesses to share news, events, and offers directly on their Google My Business listing. This can help your business stand out in search results and attract more customers.
- To create a Google Post, sign in to your Google My Business account and click on the “Posts” tab. From there, you can create a new post by selecting the “Create Post” button.
- You can include text, images, and even videos in your Google Post. Be sure to include a call-to-action to encourage customers to take action, such as “Learn More” or “Buy Now”.
- Google Posts are a great way to promote your business and attract more customers. Be sure to take advantage of this feature to get the most out of your Google My Business listing.
- Local link building
Link building is the process of getting other websites to link to your website. Local link building is the process of getting links from websites that are relevant to your local market. This can help your website rank higher in local search results.
There are a few different ways to build local links. You can submit your website to online directories, write guest blog posts on local websites, or participate in local forums and discussion groups. You can also partner with other local businesses to cross-promote your website. Building local links can be time-consuming, but it’s a great way to improve your website’s visibility in local search results.
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SEO Education: Take Anything You Read with a Grain of Salt with Local SEO Company Brisbane Australia
SEO is a young industry and to some extent based on the assumptions. The only tactics that are officially confirmed are: create awesome content, use clean code, make your site for people, not for search engines. Much of what you read besides that should be considered before implementing.
It makes me sad when I am told that after reading my post (that retells someone else’s internal anchor text experiment) a webmaster went ahead and deleted / nofollowed all links in his site navigation menus. Nowhere in the post did I recommend to do that and even if I had mentioned that it would possibly help, I’d emphasize that it depends on numerous factors (among them: site age, term competitiveness, site structure, etc, etc). And even if I didn’t emphasize that, it would be meant anyway because that was only my opinion which should be considered and argued.
Each case is unique, what works for one site might ruin another one. Besides, people err. If you see me blogging often and I may sound like I know what I am saying, it doesn’t mean I don’t make mistakes, nor am I always right. The same goes about any SEO blogger you follow and read. No matter how smart an SEO person sounds or how professional an SEO company is, they are sure to NOT know everything.
Recently, Loren published a tip saying you need to read SEO blogs and forums to constantly self-educate. And I completely agree. Some very smart people think blogs are useless. I read and write blogs and I do SEO, so I am sure, blogs help if you treat the information you receive right.
So what’s my advice? Constantly research and try to improve, experiment (if you can allow the risk) and never rush to change anything unless you have a reason and actually take time to think about what and why you are doing. Never trust anyone’s word but collect the information and consider it.
For FREE SEO Consulting, contact Local SEO Agency Brisbane Australia
