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21 Mar Real Estate Video Marketing Statistics You Need To Know

Video has become one of the fastest and popular ways for realtors to attract potential buyers. According to a recent study, buyers are more likely to choose video results in a search engine as compared to text. Landing pages with a video have more conversions than the page without a video.

Here are some of the key real estate video statistics for real estate industry in 2016:

40% of potential buyers consider video tours particularly useful.

Video tours are considered useful by Baby Boomers but for millennials, video tours are not much important. Half of potential buyers prefer to go through a video tour of the property to make a buying decision. Virtual tours are very useful for 45% of baby boomers.

Realtors are one of the fastest growing customer segments of animated videos on Animoto.

Animoto is a popular video platform for people who are not skilled animators to create animated videos. According to Animoto’s CEO, realtors are one of their fastest growing customer segments. It signifies the interest among realtors to use video to market their properties.

Real estate listings with video receive 403% more inquiries than those without video.

Real estate listings with video receive 403% more inquiries and conversions than those don’t include a video. It shows how a video can act as a lead generator for a realtor.

Above half of homeowners would prefer a realtor who uses video to market their property.

Homeowners know the worth of video to ensure that their property sells promptly and at a good price. A video not only increase the number of inquiries for realtors but also increase the number of people who show interest in working with that realtor. Almost 73% of homeowners would be likely to choose a realtor who uses video to market a property.

YouTube is the top online video research platform for potential home buyers.

YouTube is the most popular online video research destination for buyers. 51% of home buyers consider YouTube as top video research platform.

Realtor Century 21 noticed a 20% increase in sales through video marketing campaign.

Century 21 noticed a 20% increment in sales after implementing a video marketing campaign on social media sites i.e. Facebook, YouTube, Vimeo etc.

Real estate market is continuously changing at high pace. This is no longer 1990 where a single call with a buyer will get the job done. The proper marketing strategy is required to get more conversions from potential buyers. And the video marketing will help you corner your market and attract more potential buyers.

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